Public Relations Manager

4 days ago


Pasig, National Capital Region, Philippines Primeline Products Philippines, Inc. Full time

On-site - Pasig 1-3 Yrs Exp Bachelor Full-time

Job DescriptionDescription

Key Responsibilities:

  1. Strategic PR Planning:
    Develop and implement comprehensive PR strategies for both personal and business branding of Sammy J & MCN.
    Identify and pursue media opportunities that elevate the influencer's visibility across platforms (e.g., TV, podcasts, magazines, social media).
    Oversee reputation management and ensure consistent public image and messaging.
  2. Media Relations:
    Build and maintain strong relationships with journalists, bloggers, industry influencers, and media outlets.
    Pitch stories, interviews, and features to relevant media outlets to promote personal brand and business activities.
    Prepare press releases, media kits, and other promotional materials.
  3. Brand Partnerships & Sponsorships:
    Identify and negotiate brand collaborations and sponsorship deals that align with the influencer's personal and business goals.
    Ensure all partnerships reflect the brand's values and align with the long-term growth strategy.
    Oversee contract negotiation, timelines, and deliverables for all collaborations.
  4. Event Planning & Coordination:
    Plan and coordinate personal appearances, interviews, and brand-related events (product launches, meet-and-greets, speaking engagements, etc.).
    Manage logistics for media tours, influencer events, and press days.
    Coordinate with business team on merchandising and promotional campaigns.
  5. Crisis Management:
    Handle sensitive or potentially damaging situations that could affect the public perception of the influencer.
    Develop crisis communication plans and provide immediate, effective responses when needed.
  6. Content & Messaging:
    Collaborate with content teams to create cohesive messaging across social media, digital platforms, and offline.
    Draft speeches, talking points, and media responses on behalf of the influencer/talent for public appearances.
    Provide guidance on brand voice and tone for all external communication.
  7. Reporting & Analytics:
    Monitor media coverage, industry trends, and public opinion related to the influencer and their business.
    Prepare regular reports on PR activities, media reach, and partnership performance.
    Use insights to optimize PR strategies and suggest improvements.

Qualifications:

  • Bachelor's degree in Public Relations, Marketing, Communications, or related field.
  • 3-5 years of experience in public relations, preferably within the influencer, entertainment, or talent management industry.
  • Strong network of media contacts, particularly in lifestyle, entertainment, and digital media.
  • Excellent verbal and written communication skills with a proven ability to craft compelling narratives.
  • Experience in managing both personal and brand-focused PR initiatives.
  • Knowledge of social media and digital marketing strategies.
  • Ability to work under pressure, manage multiple projects, and meet deadlines.
  • Crisis management experience is a plus.
Working Location

Please note that if the position requires you to work overseas, be vigilant and beware of fraud.

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