Digital Content

Appropriate for Clients who are already successful on platforms like TikTok, Instagram, or Facebook, or looking to expand there. They should already be producing regular content that's monetized and could be monetized further.

Primary Goal

The primary focus of the Digital Content & Monetization Specialist is to turn digital content into revenue. This means not only creating and distributing engaging content across platforms but strategically optimizing it for monetization - through affiliate sales, e-commerce, partnerships, or other revenue streams - while continuously analyzing performance to maximize ROI. Essentially, it's the intersection of content creation, audience engagement, and revenue generation.

Key Responsibilities

• Monetization & Sales Integration: Implement strategies to monetize TikTok content across all relevant platforms; Integrate purchase links using ManyChat, Linktree, LTK, Shopify, and other tools; Track performance and optimize campaigns to increase sales volume.
• Content Management & Repurposing: Repurpose TikTok videos for Meta (Facebook/Instagram) and other social platforms using tools like Repurpose.io.; Increase content output while maintaining quality and brand consistency.
• Brand Growth & Engagement: Grow the brand’s presence and engagement on Meta platforms; Analyze metrics to identify opportunities for audience expansion and higher engagement rates.
• Performance Reporting & Optimization: Monitor KPIs across platforms, track conversions, and report on ROI.

Experience

2+ years similar experience in e-commerce marketing or digital marketing with a strong knowledge of TikTok, Facebook/Instagram, and other social platforms and be skilled in content repurposing and video optimization tools (e.g., Repurpose.io).

Core Tools & Platforms (Required to have intermediate to advanced skills with at least one tool from each tool type)

• Communication: Slack, Zoom, Google Meet, Loom
• Project Management: Monday, Trello, ClickUp, Notion, Asana, Smartsheet, Coda, Confluence
• Graphic Design/Content Creation: Canva, Adobe Express, VistaCreate, Stencil
• Content Repurposing: repurpose.io
• Video Editing: CapCut, Adobe Premiere Rush, Vlog Now (VN), iMovie, Vimeo
• Link-in-Bio Tool: Linktree, ManyChat
• Commerce Platform: TikTok Shop, Shopify, LTK, ShopMy
• Affiliate Management: Partner Stack, CJ (Commission Junction)
• All in one Marketing Automation: Mailchimp, Omnisend, Drip, ActiveCampaign, Constant Contact, Brevo, Active Campaign, Hubspot Marketing Hub
• Ad Management: Google Ads, Microsoft Advertising, TikTok Ads & TikTok Spark Codes, Meta Ads Manager, LinkedIn Ads
• Business Intelligence/Data Visualization: Tableau, Airtable, Power BI, Looker Studio, Metabase
• Behavioral Analytics & User Feedback: Hotjar, Microsoft Clarity, Crazy Egg, FullStory
• AI Productivity: ChatGPT, Gemini

Additional Tools (Nice to Have)

• CRM: HubSpot, Salesforce, Zoho, Pipedrive
• Social Media Scheduling: Buffer, Hootsuite, Later, Loomly, Planoly, Sprout Social, Metricool, Vista Social
• Integration & Workflow Automation: Zapier, Make (Integromat), n8n, Pipedream
• Business Platform: Kajabi, Thinkific, Teachable