Junior Accounts Assistant

Digital Marketing Specialist (Registered Nurse)

About the job Digital Marketing Specialist (Registered Nurse)

About Shore360:

• Shore360 is a 100% Australian-owned BP firm based in the Philippines, providing customized staffing and administrative support for international companies, handling recruitment, HR, IT, and office facilities so clients can focus on core business, offering transparent pricing, dedicated teams, and flexible setups.

About the client

• Monarch Mental Health Group (MMHG) is committed to identifying optimal treatments or treatment combinations and defining protocols necessary to help more people recover from mental health conditions. We are a rapidly growing innovative company offering TGA-approved medical device-based treatments as an alternative to traditional medications for the treatment of depression, anxiety and other related conditions.
• Monarch Mental Health Group (MMHG) is a psychiatrist- led Australian mental healthprovider offering early access to innovative next step treatments for depression, anxiety, and other related conditions. MMHG is dynamic and unique in the field of psychiatry.
• Our business is reliant on patients and families who contact us directly and key mentalhealth GPs and psychiatrists who help support and educate patients in the use of innovative therapies for the treatment if mental health conditions. Our core values include Care – we care about patients and provide a positive treatment experience. We care about healthcare providers and the resources they need to achieve better outcomes for their patients. We care about our team of mental health specialists and clinicians and providing them with the support they need to achieve professional fulfillment in delivering care to our patients. Question – we continually question whether we can do more and whether we can do better to help patients. Impact – we make an impact by improving outcomes for people with mental health conditions through innovative treatments and care.
• Monarch Mental Health Group (MMHG) is committed to improving treatment outcomesfor depression, anxiety, and related conditions in Australia.

PositionSummary

• Monarch Mental Health Group is seeking an experienced Registered Nurse with Digital Marketing expertise to support patient growth, referral development, and marketing operations across Australia.
• This unique hybrid role combines clinical knowledge with digital marketing execution.
• The successful candidate will leverage their healthcare background to create clinicallyaccurate content, manage digital campaigns, engage referrers, nurture leads, and optimise patient acquisition pathways using platforms such as LinkedIn, Facebook, HubSpot, HealthLink, EDM systems, and CRM platforms.
• The role is ideal for a nurse who understands healthcare communication and cantranslate complex clinical information into engaging, compliant, patient-centred marketing campaigns.

Key Responsibilities

Digital Marketing
LinkedIn Marketing

• Manage Monarch's LinkedIn presence and company page.
• Develop and schedule content targeting:
  • GPs
  • Psychiatrists
  • Psychologists
  • Allied Health Providers
  • DVA providers
  • Workers Compensation stakeholders
• Build and expand professional referral networks
• Support recruitment and employer branding initiatives.

Facebook & Social Media

• Create and schedule engaging social media content.
• Manage paid and organic Facebook campaigns.
• Monitor comments, messages, and community engagement.
• Develop educational mental health content.
• Promote clinic openings, new services, and patient success stories(where appropriate and compliant).

Email Marketing & EDM Campaigns

• Develop and execute EDM campaigns via HubSpot or equivalent platforms
• Create:
  • GP newsletters
  • VMO newsletters
  • Patient nurture campaigns
  • Referral partner communications
• Segment audiences for targeted communications.
• Monitor opens, clicks, conversions, and engagement metrics.

HubSpot CRM Management

• Manage contacts, lead nurturing workflows, and automation.
• Build marketing funnels and customer journeys.
• Design and optimise automated communications.
• Monitor and improve lead conversion rates.
• Produce performance reports and dashboards.

Website & Content Marketing

• Create SEO-optimised content for Monarch websites.
• Publish blogs, articles, service pages, and educational content.
• Support local SEO initiatives.
• Maintain website content and service information.