Digital Marketing Specialist

We are seeking a dedicated and enthusiastic Digital Marketing Officer to join our Clients' marketing team. The successful candidate will be responsible to oversee lead generation, optimize campaigns, manage social media, and leverage automation tools for effective marketing and data integration.

Work Set Up:

• Employment Type: Full Time
• Shift Schedule: Mon-Fri, 6:30 am to 3:30 pm
• Work Setup: Onsite
• Location: Cavite

Key Responsibilities:

• Build, update, and troubleshoot WordPress websites and landing pages using Divi, Elementor, or similar tools.
• Create and manage online forms, ensuring accurate data integration with Salesforce or other CRM platforms.
• Set up, manage, and optimise paid advertising campaigns using Meta Ads Manager and Google Ads.
• Develop email marketing campaigns, templates, automated sequences, and audience segmentation.
• Build and maintain marketing automation workflows using Make, Zapier, or n8n.
• Support webinars, online events, and marketing campaigns using Zoom, Eventbrite, and Kajabi.
• Monitor campaign performance, website traffic, lead generation, and advertising budgets.
• Perform basic HTML/CSS updates, SEO optimisation, and CRM data management.
• Test and troubleshoot websites, forms, emails, links, and tracking tools before campaign launches.
• Prepare regular marketing reports and recommend improvements based on campaign results.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 3 years of experience in digital marketing or a similar role.
• Strong hands-on experience in WordPress website management, including page creation, updates, and troubleshooting.
• Experience with CRM-integrated forms, preferably Salesforce, FormAssembly, or Gravity Forms.
• Proven experience running paid Meta Ads campaigns; Google Ads experience is an advantage.
• Experience in email marketing, campaign automation, and segmentation.
• Working knowledge of HTML/CSS and the ability to use AI tools for technical tasks.
• Familiarity with Make, Zapier, or similar automation platforms.
• Proficient in Microsoft Excel and Google Sheets.
• Strong written and verbal English communication skills.
• Highly organised, proactive, detail-oriented, and able to work independently.
• Nice to have:
• Experience with Google Analytics, Meta Pixel, and n8n.
• Familiarity with Kajabi, Eventbrite, Canva, CapCut, Wistia, or Rebrandly.
• Previous experience supporting Australian clients.
• Competitive salary package
• HMO coverage
• Attendance bonus
• 20 days of paid leave to be used on your own discretion (including 5 credits convertible to cash)
• Monthly social activities and annual company outing (domestic/international)
• Vibrant, diverse and inclusive work environment

About Us:

Shadow Office Solutions is an Australian operated BPO committed to delivering exceptional services and innovative solutions to our clients. We pride ourselves on our skilled workforce and a culture of excellence, collaboration and continuous improvement. We're growing and looking for talented individuals to join our dynamic team.

Shadow Office Solutions is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.