Brand Manager- OTC
4 days ago
Metro Manila, Philippines
Michael Page
Full-time
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- Drive end-to-end strategy and execution in a fast-growing healthcare space.
- Collaborate with cross-functional teams to build trusted health brands at scale.
About Our Client
Our client is a healthcare company with presence across Southeast Asia. In the Philippines, they blend data-driven marketing with field execution to build trusted health brands at scale.
Job Description
- Lead brand insighting: size opportunities, segment consumers, and translate data into clear strategies
- Build and execute annual brand plans including messaging, channel mix, and budget allocation
- Drive tactical programs across pharmacy, e-commerce, social media, KOL/HCP engagement, and on-ground activations
- Own forecasting and inventory management to ensure service levels and cash efficiency
- Manage campaign calendars, briefs, and performance dashboards; adjust strategies based on results
- Collaborate with Digital, Content, Affiliate, Sales, and Supply teams to deliver campaigns on time
- Track KPIs such as awareness, trial, repeat purchase, share, ROAS, and forecast accuracy
- Champion consumer insights through rapid testing and feedback loops
The Successful Applicant
- 2-5 years of experience in brand marketing, pharmaceuticals, consumer healthcare
- Proven ability to turn insights into actionable plans and measurable results
- Strong understanding of demand planning, basic P&L levers, and merchandising fundamentals
- Comfortable with dashboards (Excel/Sheets) and writing clear, concise briefs
- Collaborative, proactive, and innovative
What's on Offer
- Opportunity to lead high-impact brands
- Work in a dynamic, data-driven environment with strong cross-functional support
- Competitive compensation and benefits package
- Hybrid setup based in Metro Manila