TRADE MARKETING
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BRAND BUILDING
Effectively monitor alignment of corporate brand building activities with sales initiatives.
Consistently ensure strong brand visibility and presence in the trading areas.
Drive brand awareness in trade areas and expanded business formats.
Purposely employ internal and external communication tools compatible to brand image.
Lead in the planning and execution of activations/events and other marketing related programs from:
Coordination with involved marketing and other departments (Sales, Supply Chain, HR and Accounting)
Assist in the preparation of event collaterals etc
Recommends and closely coordinates with ASS/ASM in the planning and execution of regional events and activations such as mass demos, account demos, sampling, regional expos, sponsorships, anniversary support and cross collaboration with other brands and other trade on-ground events
Closely coordinate with regional micro influencers and baking communities
Regularly submits post evaluation reports for every activations conducted
Ensures completeness of all event checklists prior events
Strictly works within event budget
Oversee Event ingress and egress
Administrative functions related to the event to be implemented like - talent-related matters, ticket & hotel booking, venue reservations
Lead and assist in specific sales/modern trade/ marketing department initiatives
Coordinates with marketing digital team and suppliers in the production of marketing collaterals
Coordinates with other departments in the processing of payments and product pull out, etc.
Coordinates in the sourcing out of marketing suppliers
Administrative Function for Marketing Department
Primarily in charge of submitting accurate and timely information/data/reports generated as required
Process requests for payment for suppliers, cash advances, etc
Monitors and reviews Marketing Opex -to include sponsorships and events, all marketing related expenses.
Ensures control and implementation of program and work within budget.
Handles replenishment of Marketing Cash Advances
Coordinates with event suppliers and marketing event-related agency.