Salesforce Marketing Cloud Senior Architect

ABOUT THE ROLE

We are looking for an experienced Salesforce Marketing Cloud (SFMC) Senior Architect / Developer to support an upcoming project for an Australian client. This is a fully remote engagement requiring strong expertise in solution architecture, hands-on development, and Salesforce CRM integration.

The role will focus on designing, developing, and optimizing customer journeys, automated marketing campaigns, and CRM workflows across multiple brands in Australia and New Zealand.

SCOPE OF RESPONSIBILITIES

• Lifecycle delivery: Design, build and optimize multi-brand Australia/New Zealand SFMC journeys, triggered communications, lifecycle campaigns and reusable templates/components.
• CRM workflows: Deliver SFMC-to-Salesforce workflows for website submissions, routing and lead/task orchestration, including field mapping, API failure handling, missing-record investigation and reconciliation.
• Automation: Develop dependable segmentation, consent-compliant audience logic, dynamic/personalised content, notifications and operational monitoring.
• Solution ownership: Translate business requirements into scalable designs; estimate, implement independently, test end-to-end, document changes and proactively report progress, risks and blockers.

REQUIRED PROFILE

• Senior experience: 7+ years in Salesforce Marketing Cloud Engagement (ExactTarget), including hands-on solution architecture, production development and Salesforce CRM integration.
• Core technical expertise: Journey Builder, Automation Studio, Contact Builder, Email Studio, Data Extensions, SQL Query Activities, AMPscript, SSJS, HTML email, REST/SOAP APIs, OAuth and Marketing Cloud Connect.
• Integration & data: Web-form/API ingestion, staging and validation, identity resolution and deduplication, Salesforce Leads/Contacts/Campaign Members, consent management, synchronization filters, data modelling and error handling.
• Engineering discipline: Troubleshooting, performance optimization, deliverability, QA/UAT, logging, deployment controls, technical documentation, access/security practices and production support.