Marketing Specialist
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About the role
The Marketing Specialist is responsible for creating and managing engaging content that strengthens the brand presence of MIDA Food, Pacific Bay and Pacific Bay Eats across social media and digital platforms. This role creates compelling content and writes clear, engaging copy that supports brand storytelling, audience engagement and business objectives.
Key responsibilities
- Plan, manage and maintain social media content calendars across platforms
- Write engaging, on-brand captions, post copy, short scripts and basic marketing copy for social media and Marketplace listings
- Publish content, monitor comments and messages and engage with the online community
- Track basic performance metrics and refine content and copy based on engagement
- Plan, coordinate and execute monthly photo and video shoots for brand campaigns, digital content and product promotions
- Manage pre- and post-production tasks including shot lists, styling, editing and file organization
- Produce TikToks/Reels per month featuring products, recipes, tips and brand stories
- Develop recipe and product-focused videos that highlight product usage and value
- Create cohesive and compelling visual and written content across all platforms
- Write and assist in producing content for Marketplace listings
About you
- Bachelor's degree (Required)
Benefits
- Company Christmas gift
- Company events
- Employee discount
- Health insurance
- Paid training
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