Visual Merchandising Manager

Visual Merchandising Manager – Job Overview

Visual Merchandising Manager is responsible for developing and implementing the company’s overall visual merchandising strategy across stores and retail locations. The role ensures that store displays, product presentations, layouts, and brand executions consistently reflect the company’s brand standards while maximizing customer engagement, brand visibility, and sales performance.

The position will work closely with Sales, Operations, Marketing, Merchandising, and Area Managers, as well as principals and brand partners, to ensure effective execution of visual merchandising guidelines across all stores.

Key Responsibilities

• Develop and implement visual merchandising strategies and guidelines aligned with brand objectives.

• Oversee store layouts, product displays, window displays, fixtures, signage, and promotional executions.

• Ensure consistent brand standards and visual identity across all stores.

• Plan and execute VM concepts for new store openings, renovations, product launches, and seasonal campaigns.

• Conduct regular store visits and audits to monitor VM execution and compliance.

• Analyze store presentation and customer behavior to identify opportunities to improve sales and customer experience.

• Coordinate with Sales and Operations teams regarding store requirements, VM improvements, and implementation timelines.

• Work closely with brand principals and suppliers on VM guidelines, materials, fixtures, and promotional requirements.

• Manage VM projects, budgets, timelines, and resources.

• Lead, coach, and develop the Visual Merchandising team.

• Prepare VM reports, recommendations, and presentations for management.

• Monitor current retail and visual merchandising trends and introduce innovative concepts to improve store presentation and commercial performance.

Qualifications

• Bachelor’s degree in Visual Merchandising, Fashion Design, Marketing, Retail Management, Interior Design, or a related field.

• At least 5–8 years of experience in Visual Merchandising, preferably within retail, footwear, fashion, lifestyle, or specialty stores.

• Strong experience in footwear visual merchandising is highly preferred, with a good understanding of footwear presentation, product grouping, store zoning, and display standards.

• Proven experience in managing VM teams, multiple retail locations, store rollouts, and visual merchandising projects.

• Strong understanding of retail merchandising principles, space planning, store layouts, product presentation, and brand standards.

• Experience handling new store openings, renovations, product launches, seasonal campaigns, and promotional displays.

• Strong creative and conceptual skills with excellent attention to detail.

• Proficient in Microsoft Office and design/presentation tools such as Adobe Creative Suite, AutoCAD, SketchUp, or similar software is an advantage.

• Strong project management, organizational, and problem-solving skills.

• Excellent communication and stakeholder management skills, particularly in coordinating with Sales, Operations, Marketing, Area Managers, principals, suppliers, and store teams.

• Willing to conduct regular store visits and travel to different locations as required.

• Strong leadership skills with the ability to coach, mentor, and develop a VM team.

• Experience working with international or premium footwear/lifestyle brands is an advantage.