Creative Head for Menswear and Ladieswear

Goldwing Apparel Inc. is looking for a highly creative, trend-driven, and strategic Creative Head for Menswear and/or Ladieswear to lead the overall creative direction of our brands. This role is responsible for shaping the visual identity, product direction, styling, campaigns, and creative execution across collections, retail, digital platforms, and marketing materials.

The ideal candidate has a strong understanding of fashion trends, consumer behavior, branding, merchandising, and retail presentation. They should be able to translate market insights into commercially strong and visually compelling fashion concepts.

Key Responsibilities

1. Develop and execute the overall creative strategy and vision for fashion collections and brand aesthetics.

2. Lead, mentor, and inspire designers and creative professionals to produce high-quality work.

3. Collaborate with product development, merchandising, marketing, and management teams to ensure cohesive brand communication.

4. Present collections, design concepts, and campaign proposals to stakeholders and senior management.

5. Contribute to budget planning and cost management within the creative department.

6. Research local and international fashion trends, colors, fabrics, silhouettes, styling, competitors, and consumer preferences.

7. Develop mood boards, creative concepts, styling guides, campaign themes, and visual direction.

8. Oversee styling for photoshoots, social media content, catalogs, store displays, and marketing materials.

9. Ensure brand consistency across all customer touchpoints, including stores, online platforms, packaging, and advertising.

10. Monitor competitors, fashion movements, lifestyle trends, and customer buying behavior.

11. Collaborate with suppliers, photographers, models, stylists, graphic artists, content creators, and other external partners.

12. Ensure creative projects are delivered on time and aligned with business goals.

What we're looking for

1. Bachelor’s degree in Fashion Design, Fine Arts, Multimedia Arts, Marketing, Advertising, or a related field.

2. At least 5 years of experience in fashion, retail, creative direction, brand management, product development, styling, or related work.

3. Proven track record of successfully developing and launching fashion collections across multiple seasons

4. Exceptional design skills with proficiency in design software such as Adobe Creative Suite, CorelDraw or similar tools

5. Strong leadership and team management capabilities with experience in building and mentoring creative teams

6. Excellent communication and presentation skills, with the ability to articulate creative vision to diverse audiences

7. Ability to balance creativity with commercial and business objectives.

8. Familiarity with apparel supply chain, sourcing, and manufacturing processes, preferably within the Philippines or Asia

Preferred skills

1. Experience leading photoshoots, campaign planning, or fashion styling.

2. Background in women’s fashion, men’s fashion, children’s wear, uniforms, or ready-to-wear apparel.

3. Knowledge of fabrics, garment construction, silhouettes, and production processes.

4. Experience working with retail stores, e-commerce, and social media platforms.

5. Ability to interpret sales trends and customer feedback into creative direction.

6. Strong network of creative partners such as photographers, stylists, models, influencers, and production teams.