Digital Marketing Specialist
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The Digital Marketing Specialist strengthens the client's market presence through organic social media, Meta advertising, SEO, GEO, and WordPress content management
Job Responsibilities:
Digital Advertising
Plan, build, and manage ad campaigns on Google and Microsoft Ads
Conduct targeting, keyword research, bidding, and audience segmentation
Write and test ad copy; brief creatives to designers
Monitor and optimize campaigns for CTR, CPA, CPL, and ROAS
Report weekly performance metrics and suggest improvements
Stay updated on platform changes and advertising trends
Conversion Rate Optimization (CRO)
Track and improve landing page and funnel conversion performance
Identify friction points using tools like GA4, VWO, or Microsoft Clarity
Plan and run A/B tests on landing pages, CTAs, forms, and layouts
Collaborate with the Web Dev and UX team on implementation
Document results and present actionable insights
Analytics & Marketing Insights
Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics
Analyze trends across ads, email, SEO, and social campaigns
Investigate performance drops or anomalies and surface insights
Work with CRM/Data team to track lead sources and quality
Recommend tracking improvements in GA4, UTM usage, and event tagging
(Optional) Campaign & Competitor Intelligence
Monitor competitor advertising trends, offers, keywords, and creative
Share monthly insight snapshots with marketing and product teams
Track VET sector market trends that may inform campaign strategy
ESSENTIAL – you must possess these skills:
3+ years of experience in Google and/or Microsoft Ads (Search, Display, Retargeting)
Hands on experience in managing ecom platforms and managing SEM campaigns to drive traffic to the ecom platform.
Strong analytical skills and performance tracking mindset
Experience running A/B tests using VWO and identifying CRO opportunities
Familiarity with GA4, Google Tag Manager, and UTM tracking
Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics
Excellent attention to detail, written English, and QA ability
Experience collaborating with design, content, and dev teams
DESIRABLE – bonus if you have experience with:
Experience with LinkedIn Ads and B2B targeting
Use of Hotjar, Crazy Egg, Microsoft Clarity, or similar
Google Ads certification
Familiarity with WordPress or landing page builders
Knowledge of SEO principles or email performance analysis
Experience with CRM tools like ActiveCampaign
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