Senior Digital Marketing Specialist

Schedule: Monday - Friday (8:00 AM - 5:00 PM PHT) Work Set-Up: Permanent Work-from-Home

What are we looking for?

We are seeking an experienced SeniorDigital Marketing Specialist to independently plan, execute, and optimise digital marketing activities across the client's portfolio of brands, with a focus on financial services (lending and investment products). This is a hands-on, outcome-driven role suited to a self-managing professional who can own the full digital marketing function end-to-end – from strategy and campaign build to reporting and continuous optimisation.

The role is fully remote and performance-focused: results matter more than hours. Strong performers will be rewarded through a structured incentive program linked to campaign and business outcomes.

Skills Required:

1. Paid Advertising (SEM & Paid Social)

• Plan, build, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta (Facebook/Instagram), and other relevant ad platforms (e.g., LinkedIn, TikTok, Bing, programmatic).
• Conduct keyword research, audience segmentation, and competitor analysis to inform targeting strategy.
• Manage budgets, bids, and pacing to maximise ROI and meet cost-per-lead / cost-per-acquisition targets.
• Run structured A/B testing across creative, copy, landing pages, and audiences.
• Write and coordinate ad copy and creative briefs consistent with each brand's positioning.

2. Search Engine Optimisation (SEO)

• Develop and execute on-page, off-page, and technical SEO strategies for each brand's website.
• Perform keyword research, content gap analysis, and SEO-driven content planning.
• Monitor rankings, organic traffic, and site health; recommend and implement improvements.
• Support content production (blogs, landing pages, resource pages) optimised for search intent.

3. Email Marketing & Lifecycle

• Design, build, and manage email campaigns, newsletters, and automated nurture sequences.
• Segment databases and personalise messaging across the customer lifecycle (acquisition, nurture, retention, win-back).
• Monitor deliverability, open, click, and conversion rates; continuously optimise.

4. Emerging Channels & Innovation

• Identify, test, and scale emerging channels and mediums (e.g., short-form video, AI-assisted content, chat/conversational marketing, new ad formats and platforms).
• Apply AI tools responsibly to improve efficiency in content creation, campaign optimisation, analysis, and reporting.
• Keep the client informed of relevant digital marketing trends and opportunities.

5. Brand, Compliance & Governance

• Strictly adhere to each brand's branding guidelines (tone of voice, visual identity, messaging).
• Ensure all marketing output complies with the client's compliance guidelines and applicable financial services advertising regulations (e.g., responsible lending messaging, required DISCLAIMERS, approval workflows).
• Submit campaigns and creative for compliance review where required before publication.

6. Reporting, Analytics & KPIs

• Set up and maintain tracking and attribution (e.g., GA4, Google Tag Manager, Meta Pixel, conversion APIs, CRM integration).
• Deliver regular performance reports (weekly/monthly) covering agreed KPIs: lead volume, lead quality, CPL/CPA, conversion rates, ROAS, organic growth, and email engagement.
• Translate data into insights and clear recommendations; own the optimisation cycle.
• Meet or exceed agreed KPI requirements set with the client for each brand.

7. Website Support (Bonus / Desirable)

• Perform basic website updates and maintenance (e.g., WordPress content updates, landing page builds, simple HTML/CSS edits).
• Coordinate with developers/designers for larger changes as needed.

What will you do?

Essential

• 5+ years of hands-on digital marketing experience across paid media, SEO, and email.
• Demonstrated experience marketing financial services products (e.g., lending, mortgages, investments, wealth) and familiarity with the compliance sensitivities involved.
• Strong, up-to-date grasp of modern online marketing concepts, platform changes, and best practices.
• Practical experience implementing AI tools in marketing workflows (content, optimisation, analysis).
• Proficiency with Google Ads, Meta Ads Manager, GA4, Google Tag Manager, SEO tools (e.g., SEMrush/Ahrefs), and email platforms.
• Strong copywriting and communication skills with attention to brand voice.
• Highly self-managed, accountable, and comfortable working fully remote with an outcomes-based mindset.
• Data