Brand Manager

JOB OBJECTIVES:

Responsible for managing assigned brand/product, developing, and executing marketing plans, consistent with current and long-range departmental and company sales and profit objectives.

DUTIES AND RESPONSIBILITIES:

TRADE MARKETING

• Prepares, recommends, and provides support to Sales Team through the development of volume-generating and offtake-generating promotions and efforts
• Ensures on-time implementation of consumer promotions through close coordination with cross-functional departments (e.g., purchasing, production, accounting, logistics, supply chain, sales, etc.)
• Plans, leads, motivate, organize and control 3rd-party providers (promo agency, bundling agency, design agency, etc.) to support sales efforts and brand building. Spot trends and opportunities for brand events and consumer promotions
• Perform consumer insights during promotional activities
  Plan manpower requirements and ensure proper execution of promo efforts
• Support local sales initiatives by coordinating requested promotional support and deployment of materials
• Controls actual promotions spendings vis-a-vis approved budget
• Evaluates major trade efforts to determine effectiveness and efficiencies, and recommends future actions
• Control the maintenance, allocation, and dispatch of all POS and promo materials. Ensure that all POS materials are accounted for and properly utilized.
• Coordinate and monitor promo efforts closely with sales team
• Conducts regular competitive trade checks to check for opportunities/threats present in the market, including competitive price checks to determine own brand's competitive advantage

PRODUCT INNOVATION

• Prepares initial briefs, coordinates development requirements with local/regional counterparts, finalizes packaging design and specifications
• Prepares initial business plan that will justify/launch of new products in the market, through evaluation of competitive landscape, market and consumer trends and presenting to Brand/Marketing Manager or Business Manager for endorsement
• Briefs and supervises creative team in developing brand names, packaging designs for new products that will attract the identified target market
• Recommends optimum price points vis-à-vis competition and/or against consumer's purchase power for evaluation of Brand/Marketing Manager or Marketing Director
• Develops launch plan, including target channels, initial pipeline volume, and investment budget to support new product for endorsement of Brand/Marketing Manager or Marketing Director

FINANCIALS

• Closely monitors achievement of monthly sales targets and speed to market of promo SKUs
• Negotiates with 3rd-party suppliers in providing lowest cost, or additional mileage

SUPPLY AND DEMAND

• Prepares monthly forecast for imported orders/local production to ensure sufficient supply of products for selling
• Regularly monitors shipments receipt in the system and movement of stocks from DMI warehouse to trade and depots to identify SKUs with critical supply

ADMINISTRATIVE

• Regularly monitors and tracks actual spending vs budget
• Facilitates processing of billings from suppliers per approved budget/MSRF/Promo Briefs
• Facilitates processing of claims from principals and/or suppliers
• Ensures timely and accurate submission of reports to agencies and management

QUALIFICATIONS

• College Graduate, preferably with a course in Communications, Business Administration, Advertising, Marketing or equivalent
• With seven (7) years combined work experience in brand management, trade marketing, advertising, or digital media from a food company or any FMCG company
• Analytical, confident to face a group of people and/or stakeholders of different nationalities, a team player, organized and detailed
• Should be knowledgeable in Microsoft Office applications, particularly, MS-Excel, MS-powerpoint.
• Familiar with using SAP system is an advantage
• Willing to work in Marikina City
• Can start immediately