PSR Business Development
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To drive business growth in South Luzon (Region IV-A, MIMAROPA and Region V) by expanding distribution, providing education, and identifying new opportunities. This role involves implementing Pet Specialty Retail strategies with pet shop partners as part of a comprehensive long-term business plan. Additionally, the position focuses on developing the territory, creating and executing a business plan aimed at accelerating sales growth and achieving key performance indicators (KPIs) that contribute to the overall success of the company.
Responsibilities
- Manage and assess customer business development across various stages.
- Execute in-store visibility strategies, oversee product planograms, and ensure excellence in merchandising.
- Provide regular updates on customer scorecards, analyzing market conditions and SKU performance to formulate action plans.
- Build strong relationships with customers to foster support, loyalty, and advocacy.
- Conduct periodic customer visits as per the established work plan.
- Achieve targets through consistent delivery of Net Sales Value and efficient Days Sales Operations.
- Track investment plans against customer objectives to ensure alignment.
- Identify and pursue development opportunities within the established strategic framework.
- Visit all customers within the designated territory to drive business growth.
- Spot and capitalize on expansion opportunities to penetrate untapped accounts, in line with business priorities.
Qualifications
- Minimum Bachelor's degree in any field.
- Excellent communication (both written & oral) in English
- Minimum 4 years of experience at field level
- Excellent communication skills with good verbal and written language
- Able to establish relationship across all levels, both internally & externally (Pet shops owners & Staff)
- Commercial acumen with good negotiation skills
- An interest in pet nutrition is a plus
- Experience in pet food industry, specialized channel & vets has added value
- Excellent understanding of product knowledge, background in nutrition and/or veterinary medicine is an added value
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