SEO Associate | Hybrid

Qualifications:

Education and Experience:

• Bachelor’s degree in Marketing, Communications, IT, or a related field.

• Fresh graduate or at least 1-2 years of experience in digital marketing, SEO or Search Marketing.

Skills:

• Proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.

• Strong understanding of HTML, CSS, and website architecture as it relates to SEO.

• Proficiency in optimizing for web, e-commerce (e.g., Lazada, Shopee), social media (e.g., Facebook, Instagram, TikTok), and AI chatbot searchability.

• Ability to identify and integrate relevant keywords for web, e-commerce, and social media content.

• Expertise in crafting SEO and Search-friendly content and optimizing existing materials.

• Familiarity with AI-driven search systems and conversational AI platforms.

• Strong analytical skills to interpret data, identify trends, and provide actionable insights.

• Excellent communication skills for cross-functional collaboration with content, design, and development teams.

• Keen interest in staying updated with the latest SEO and Search techniques and industry updates.

Job Descriptions:

• Search Optimization Across Platforms

  • Implement SEO best practices for websites, e-commerce platforms, and social media channels to maximize searchability and visibility.

  • Optimize product listings, descriptions, and metadata for enhanced e-commerce search performance (e.g., Lazada, Shopee, or Amazon).

  • Improve searchability within social media platforms by leveraging hashtags, keywords, and platform-specific algorithms (e.g., Facebook, Instagram, TikTok, LinkedIn).

• AI Chatbot Searchability

  • Develop and optimize AI chatbot search functionality to ensure accurate and relevant responses to user queries.

  • Conduct regular reviews and updates of chatbot knowledge bases to maintain search relevance and effectiveness.

• On-Page and Technical SEO

  • Perform keyword research and competitive analysis to inform optimization strategies.

  • Ensure technical SEO compliance by addressing issues such as crawl errors, mobile usability, and website speed.

• Off-Page Optimization & Backlink Strategy

  • Develop and execute ethical link-building strategies to improve domain authority.

  • Monitor and manage local SEO efforts to increase regional visibility.

• Search Analytics & Reporting

  • Analyze search performance data using tools like Google Analytics, Search Console, and third-party platforms (e.g., SEMrush, Ahrefs).

  • Provide actionable insights and recommendations based on performance reports across multiple search platforms.

• Research & Innovation

  • Stay updated with the latest developments in SEO, platform algorithms, e-commerce search trends, and AI search technologies.

  • Explore and experiment with new tools, methods, and techniques to improve search visibility across platforms.

• Collaboration & Training

  • Work closely with content creators, designers, and developers to align search strategies with brand goals.

  • Train internal teams and clients on best practices for optimizing search performance on various platforms.