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B2B Content Marketing Strategist

1 month ago

Manila, National Capital Region, Philippines Growmodo GmbH Full time

At Growmodo, we help fast-growing companies by connecting them with global talent while supporting the careers of creative and tech professionals. We're driven by fostering growth, building strong relationships, taking ownership and a passion for delivering a "WOW" experience daily. We are seeking a dynamic Content Marketing Strategist with a strong background in B2B content marketing, exceptional copywriting skills, and the ability to leverage AI tools to scale content production.

The Role

Working Hours: Mondays - Fridays,
6AM-3PM Central European Time
1PM-10PM Asia/Manila
11PM-8AM Central Standard Time

As a B2B Content Marketing Strategist/ AI Expert at Growmodo, your mission is to lead our content initiatives across LinkedIn, Instagram, lead magnets, and website content, crafting compelling narratives that resonate with our target audience and position Growmodo as a thought leader. Excellent communication skills are essential, as you may also represent our brand on podcasts and other media.

Key Responsibilities

  • Content Strategy and Development:

    • Develop and implement a comprehensive content strategy aligned with Growmodo's business objectives.

    • Identify key themes and topics relevant to our B2B audience, particularly in the design, development, and marketing space.

  • Thought Leadership Content:

    • Create high-impact content that positions Growmodo as an industry leader, including articles, case studies, and opinion pieces.

    • Develop content that resonates with marketing managers, agency owners, and startup founders.

  • Copywriting and Content Creation:

    • Produce engaging and strategic copy for LinkedIn, Instagram, lead magnets, website pages, and blog articles.

    • Adapt content to fit platform-specific needs while maintaining brand voice consistency.

  • Content Scaling with AI:

    • Utilize AI-powered tools to enhance content output, streamline content creation, and maintain quality.

    • Develop efficient workflows to repurpose long-form content into micro-content for social media and other channels.

  • Podcasts and Media Engagement:

    • Represent Growmodo on podcasts and other media outlets, sharing insights and thought leadership content.

  • Content Calendar Management:

    • Develop and maintain a content calendar to ensure consistent and timely content delivery.

  • Performance Analysis:

    • Monitor and analyze content performance metrics, providing insights and recommendations for optimization.

  • Collaboration:

    • Work closely with design and development teams to create cohesive and visually appealing content.

    • Collaborate with the marketing team to ensure alignment with broader campaigns.

Must-Haves:

  • Proven experience in B2B content marketing with a focus on thought leadership.

  • Excellent copywriting and storytelling skills, particularly for LinkedIn, Instagram, and lead magnets.

  • Demonstrated ability to scale content production using AI tools (e.g., AI-assisted writing, content automation).

  • Experience creating and promoting content that engages marketing professionals.

  • Strong communication skills, comfortable speaking on podcasts and engaging with industry audiences.

  • Familiarity with content performance analysis and data-driven decision-making.

  • Ability to manage multiple projects and meet deadlines.

  • Self-motivated and able to thrive in a remote work environment.

Nice-to-Haves:

  • Familiarity with design and development processes is a plus.

Why You'll Love Working Here

  • Learning and Growth Opportunities: You'll have the chance to participate in mentorship programs, cross-functional training, and leadership development, ensuring you're always advancing in your skill set and career path.

  • Fully Remote Work: Enjoy the freedom to work from anywhere in the world. We believe that results matter more than location.

  • Diverse, Global Cross-Cultural Team: Work alongside talented individuals from all corners of the world. Our diverse team thrives on collaboration, bringing a wealth of different perspectives and ideas to the table.

  • Great Company Culture: We pride ourselves on fostering a positive, inclusive, and supportive company culture where innovation and creativity are celebrated, and everyone feels valued and heard.

  • Remote and In-Person Events: Stay connected with the team through virtual gatherings, and look forward to in-person meetups and retreats where we bond, share ideas, and have fun together.

How to Apply

Ready to join our team? Click on the "Apply" button and get started.

Next Steps: If you're selected, you'll hear from us within two weeks or fewer. The hiring process includes a screening interview with the dedicated recruiter, followed by a trial task. If you pass, you'll have a call with the hiring manager and then a final discussion with our CEO. Successful candidates will then move on to onboarding.

TL;DR

Timezone: Central European Time (GMT+1)

Type: Full-time Contract

Reports To: CEO

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