Digital Marketing Specialist

3 days ago

Davao City, Davao, Philippines Bio-Nutrition Laboratories Full time

We are looking for a highly motivated, self-starting Digital Marketing Specialist to lead and execute a wide range of marketing initiatives across three websites. This role is ideal for someone who enjoys learning new skills, takes ownership of their work, and thrives in a fast-paced digital environment.
You will be responsible for driving brand awareness, traffic, and conversions through SEO, content marketing, paid advertising, and creative design work. If you have a strong analytical mindset, a passion for problem-solving, and the ability to adapt to new tools and trends, this role is for you

Key Responsibilities:
  1. Search Engine Optimization (SEO) – Conduct keyword research, optimize website content, manage on-page and off-page SEO, and monitor search performance using Google Analytics.
  2. Content Marketing & Copywriting – Write and edit engaging content, including blog posts, product descriptions, email campaigns, and landing pages to drive conversions.
  3. Paid Advertising – Plan, execute, and optimize paid campaigns on Google Ads and Facebook, conducting A/B testing to improve ad performance.
  4. Page Layout & Graphic Design – Create visually appealing website layouts, landing pages, and marketing materials using tools like Canva or Adobe Creative Suite.
  5. Social Media & Community Management – Develop and manage content calendars, create engaging social posts, and interact with followers to build brand engagement.
  6. Email Marketing & Automation – Design and execute email campaigns, manage subscriber lists, and analyze campaign performance.
  7. Analytics & Data-Driven Marketing – Use tools like Google Analytics, Facebook Business Suite, and other tracking platforms to monitor key metrics and make data-backed decisions.
  8. Continuous Learning & Skill Development – Stay updated on new marketing trends, tools, and best practices, and be open to learning new skills as needed.
Required Technical Skills & Experience:
  1. SEO Experience – Hands-on experience in keyword research, content optimization, and technical SEO.
  2. Strong Copywriting & Content Creation Skills – Ability to write compelling marketing content that aligns with brand goals.
  3. PPC Advertising Knowledge – Experience managing Google Ads & Social Media Ads, with a focus on optimizing campaigns for ROI.
  4. Graphic Design & Page Layout Experience – Comfortable designing digital assets, social media graphics, and landing pages.
  5. 3+ years of digital marketing, ideally in e-commerce or health-related industries.
Soft Skills & Work Ethic:
  1. Self-Starter Mindset – Ability to work independently, take initiative, and manage projects with minimal supervision.
  2. Quick Learner – Comfortable adapting to new software, tools, and digital marketing trends.
  3. Creativity & Problem-Solving – Think outside the box to develop engaging, high-performing marketing campaigns.
  4. Strong Time Management – Ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
  5. Attention to Detail – Ensure all content and designs align with brand identity and messaging.
General Proficiency:
  1. Marketing Tools – Google Analytics, Google Ads, Facebook Ads Manager.
  2. Content Creation – Canva, Adobe Creative Suite (Photoshop, Illustrator).
  3. Website & Page Layout – WordPress, Shopify, Wix, or other CMS platforms.
  4. Collaboration & Communication – Slack, Zoom, Google Drive.
Work Schedule & Benefits:
  1. Full-time, must live in Davao City.
  2. Work Hours: M-F 8-5 pm MST.
  3. Competitive Salary – Based on experience.
  4. 20 paid days off plus US holidays paid.
  5. Career Growth & Learning Opportunities – Expand your skill set as we grow.
  6. Collaborative, mission-driven team culture that values your input and ideas.
How to Apply:
  1. Email your application with the subject line "I'm a Self-Starter Digital Marketer."
  2. Attach your resume, and at least 3 examples of your work.
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