E-Commerce Officer

1 week ago

Quezon City, National Capital Region, Philippines Organica Nutrition Full time

The E-Commerce Officer is a strategic role responsible for overseeing and enhancing the company's online sales operations. You will drive initiatives to increase online revenue, optimize the e-commerce platform, and improve the overall customer experience. This role requires a blend of strategic thinking, technical knowledge, and hands-on management skills.

Key Responsibilities:

  1. E-Commerce Strategy Development:
    • Develop and implement e-commerce strategies to drive online sales growth and achieve business objectives.
    • Analyze market trends, customer needs, and competitive landscape to inform strategic decisions.
    • Create and manage e-commerce budgets, forecasting sales, and tracking performance against goals.
  2. Account Management:
    • Oversee daily operations of the e-commerce platform, including product listings, content updates, and inventory management.
    • Ensure platform functionality, usability, and performance are optimized for a seamless customer experience.
  3. Sales and Marketing Optimization:
    • Collaborate with the marketing team to develop and execute online marketing campaigns, including SEO, IPA, and social media.
    • Analyze and report on campaign performance, adjusting strategies to improve ROI and conversion rates.
    • Implement promotional strategies and special offers to boost sales and customer engagement.
  4. Customer Experience Enhancement:
    • Monitor customer feedback and reviews to identify areas for improvement in the shopping experience.
    • Develop and implement strategies to improve site usability, navigation, and overall user satisfaction.
    • Address and resolve customer issues and inquiries related to the e-commerce platform.
  5. Data Analysis and Reporting:
    • Utilize analytics tools to track and measure key performance indicators (KPIs) such as traffic, conversion rates, and sales.
    • Prepare regular reports on e-commerce performance, providing insights and recommendations to brands and senior management.
    • Conduct A/B testing and other experiments to optimize website performance and customer experience.
  6. Cross-Functional Collaboration:
    • Work closely with fulfillment team to ensure smooth operations and fulfillment processes.
    • Coordinate with design and creative teams to develop high-quality content, visuals, and promotional materials.
  7. Market Research and Trends:
    • Stay informed about industry trends, emerging technologies, and best practices in e-commerce.
    • Evaluate new tools and technologies that could enhance e-commerce operations and performance.
  8. Collaboration and Communication:
    • Work closely with cross-functional teams, including regulatory, marketing, creatives and fulfillment to ensure smooth e-commerce operations.
    • Communicate effectively with affiliate partners, providing support and guidance to maximize their performance.
  9. Affiliate Marketing:
    • Design, execute, and manage affiliate marketing programs to enhance brand visibility and drive traffic to the e-commerce site.
    • Identify and recruit new affiliate partners and develop strong relationships with existing affiliates.
    • Track and analyze affiliate performance, providing regular reports on ROI, conversion rates, and other key metrics.
    • Collaborate with affiliates to create and optimize promotional materials and campaigns.
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