Meta Ads
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Position Overview PayLow Staffing is looking for a Meta Ads & Analytics Specialist to provide hands-on support with Meta/Facebook advertising, analytics, troubleshooting, and campaign management. This position will work closely with our internal team to help identify and resolve Meta-related issues, understand campaign performance, navigate Meta Business tools, and make sure our advertising efforts are properly tracked and optimized. This is a full-time remote position.
Responsibilities
- Manage and troubleshoot Meta Ads Manager and Meta Business Suite
- Assist with Facebook and Instagram advertising campaigns
- Review campaign performance and identify areas requiring attention
- Analyze Meta Ads reporting and key performance metrics
- Help troubleshoot rejected ads, account issues, tracking problems, and campaign errors
- Assist with Meta Pixel, Events Manager, and conversion tracking
- Review audience, campaign, ad set, and creative performance
- Help determine why campaigns may be underperforming
- Provide clear recommendations based on campaign data
- Work directly with Carolina and the sales team to resolve Meta-related issues
- Help ensure leads and conversions are being properly tracked
- Monitor changes within Meta's advertising platform and adapt when necessary
- Document recurring problems and solutions
- Communicate technical Meta issues in a way that non-technical team members can understand
Qualifications
- Proven experience working with Meta Ads Manager
- Strong understanding of Facebook and Instagram advertising
- Experience with Meta Business Suite
- Experience analyzing Meta advertising data and analytics
- Ability to troubleshoot Meta advertising and account issues
- Understanding of campaign structure, audiences, ad sets, creatives, and optimization
- Strong analytical and problem-solving skills
- Strong written and verbal English
- Ability to explain technical issues clearly
- Comfortable working independently and taking initiative
Required Skills
- Meta Ads Manager
- Facebook and Instagram advertising
- Meta Business Suite
- Meta advertising data and analytics
- Troubleshooting Meta advertising and account issues
- Campaign structure, audiences, ad sets, creatives, and optimization
- Analytical and problem-solving skills
- Written and verbal English communication
- Ability to explain technical issues clearly
- Ability to work independently and take initiative
Preferred Skills
- Meta Pixel and Events Manager
- Conversion API (CAPI)
- Conversion tracking
- CRM and lead-management systems
- Google Analytics or similar analytics platforms
- Experience troubleshooting disabled/restricted advertising accounts
- Experience working with sales teams
- Experience managing multiple Meta Business accounts
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