Market Insights and Analytics Manager

6 days ago

Taguig, National Capital Region, Philippines Concepcion Midea Inc. Full time

Job Title:Market Insights and Analytics Manager

Department:Brand & Trade Marketing

Overall Objectives:

  • To provide actionable market insights and data-driven recommendations that support strategic decision-making for both HVAC and NHVAC home appliances.
  • To enhance the company's understanding of market trends, customer behavior, and competitive landscape through comprehensive data analysis.

Key Responsibilities:

  1. Market Research and Analysis:
    • Conduct thorough market research to identify trends, opportunities, and threats in the HVAC and NHVAC sectors.
    • Analyze market data to provide insights on customer preferences, buying behaviors, and competitive positioning.
  2. Data Management and Reporting:
    • Develop and maintain databases of market and customer data.
    • Generate regular reports and dashboards to communicate key insights and performance metrics to stakeholders.
  3. Strategic Recommendations:
    • Provide data-driven recommendations to support marketing strategies, product development, and sales initiatives.
    • Collaborate with cross-functional teams to integrate market insights into business planning and execution.
  4. Competitive Analysis:
    • Monitor and analyze competitor activities and market positioning.
    • Prepare competitive analysis reports to inform strategic planning and decision-making.
  5. Customer Insights:
    • Conduct surveys, focus groups, and other research methods to gather customer feedback and insights.
    • Analyze customer data to identify needs, preferences, and satisfaction levels.

Accountabilities:

  • Delivering accurate and timely market insights and analysis.
  • Supporting strategic decision-making with data-driven recommendations.
  • Ensuring the integrity and accuracy of market and customer data.
  • Maintaining up-to-date knowledge of market trends and competitive dynamics.

Key Relationships:

  • Internal:
    • Brand & Trade Marketing Team
    • Sales Team
    • Product Development Team
    • Finance Department
  • External:
    • Market Research Firms
    • Data Analytics Vendors
    • Industry Associations
    • Customers

Functional Competencies:

  • Analytical Skills:
    • Strong analytical and quantitative skills.
    • Proficiency in data analysis tools and software (e.g., Excel, SPSS, Tableau).
  • Market Research:
    • Experience in conducting market research and competitive analysis.
    • Ability to translate data into actionable insights.
  • Communication Skills:
    • Excellent verbal and written communication skills.
    • Ability to present complex data in a clear and concise manner.
  • Strategic Thinking:
    • Strong strategic thinking and problem-solving abilities.
    • Ability to provide data-driven recommendations that align with business objectives.
  • Attention to Detail:
    • High level of attention to detail and accuracy in data analysis and reporting.
    • Ability to manage multiple projects and meet deadlines.
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