Market Insights and Analytics Manager
5 days ago
Job Title:Market Insights and Analytics Manager
Department:Brand & Trade Marketing
Overall Objectives:
- To provide actionable market insights and data-driven recommendations that support strategic decision-making for both HVAC and NHVAC home appliances.
- To enhance the company's understanding of market trends, customer behavior, and competitive landscape through comprehensive data analysis.
Key Responsibilities:
- Market Research and Analysis:
- Conduct thorough market research to identify trends, opportunities, and threats in the HVAC and NHVAC sectors.
- Analyze market data to provide insights on customer preferences, buying behaviors, and competitive positioning.
- Data Management and Reporting:
- Develop and maintain databases of market and customer data.
- Generate regular reports and dashboards to communicate key insights and performance metrics to stakeholders.
- Strategic Recommendations:
- Provide data-driven recommendations to support marketing strategies, product development, and sales initiatives.
- Collaborate with cross-functional teams to integrate market insights into business planning and execution.
- Competitive Analysis:
- Monitor and analyze competitor activities and market positioning.
- Prepare competitive analysis reports to inform strategic planning and decision-making.
- Customer Insights:
- Conduct surveys, focus groups, and other research methods to gather customer feedback and insights.
- Analyze customer data to identify needs, preferences, and satisfaction levels.
Accountabilities:
- Delivering accurate and timely market insights and analysis.
- Supporting strategic decision-making with data-driven recommendations.
- Ensuring the integrity and accuracy of market and customer data.
- Maintaining up-to-date knowledge of market trends and competitive dynamics.
Key Relationships:
- Internal:
- Brand & Trade Marketing Team
- Sales Team
- Product Development Team
- Finance Department
- External:
- Market Research Firms
- Data Analytics Vendors
- Industry Associations
- Customers
Functional Competencies:
- Analytical Skills:
- Strong analytical and quantitative skills.
- Proficiency in data analysis tools and software (e.g., Excel, SPSS, Tableau).
- Market Research:
- Experience in conducting market research and competitive analysis.
- Ability to translate data into actionable insights.
- Communication Skills:
- Excellent verbal and written communication skills.
- Ability to present complex data in a clear and concise manner.
- Strategic Thinking:
- Strong strategic thinking and problem-solving abilities.
- Ability to provide data-driven recommendations that align with business objectives.
- Attention to Detail:
- High level of attention to detail and accuracy in data analysis and reporting.
- Ability to manage multiple projects and meet deadlines.
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