Associate Brand Manager
3 weeks ago
Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.
Essor's brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.
About the Team
The Marketplace Operations & Brand Management team manages the end-to-end growth of our strategic categories, builds ambitious & strategic business growth plans, and partners with other teams to accelerate & amplify the current success of our brands to reach the next level.
What you will do:
- Analyze product level data, investigate how and why product performance metrics (revenue, margin, keyword rank, TACoS, ACoS) are increasing or decreasing.
- Manage day-to-day PPC, negative matching, bid and budget changing.
- Clearly articulate data-driven action plans and implement them to improve product performance.
- Daily monitoring of brand's key products & niches on Amazon to ensure products retain badges and adjust in a timely manner to the competitive landscape (price & coupon changes).
- Partner with the brand manager to produce deeper brand-level and product-level strategies that require cross-functional support from internal teams - Coordinate projects with several teams in order to achieve creative revamps, SEO revamps, change PPC strategies, pricing strategies, etc.
- Produce and maintain daily & weekly reports and coordinate with brand manager on actions to implement.
- Ensure any changes made on seller central reflect on Amazon in a timely manner.
- Coordinate with supply chain to ensure products are always in stock.
Who you are:
- Strong analytical skills, and the ability to compile, analyze and leverage performance data to both identify new opportunities and optimize current campaigns.
- You have strong collaboration skills and good business sense.
- Experience in managing PPC is a plus.
- Amazon experience preferred.
- Must have advanced Excel & Google Sheets proficiency.
We are seeking for people who:
- Are brave.
- Leverage expertise, technology, and innovation.
- Ensure that our teams thrive across cultures with a global mindset.
What's in it for you?
- A supportive, diverse and global team with a growth mindset.
- A scaling company with great industry professionals.
- A flexible (hybrid) working environment.
- Great opportunities to get involved with exciting projects.
We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.
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