marketing manager
1 week ago
Negotiable
On-site - Marikina 1-3 Yrs Exp Bachelor Full-time
Job DescriptionDescriptionJob Summary:
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives in the food industry. The ideal candidate will be responsible for developing and executing strategic marketing campaigns, brand positioning, and customer engagement activities to drive sales and brand awareness. Additionally, the Marketing Manager will analyze menu performance to determine which items to promote, enhance, or phase out to maximize profitability and customer satisfaction.
Key Responsibilities:
- Develop and implement marketing strategies to enhance brand visibility and market share.
- Plan and execute digital and traditional marketing campaigns, including social media, content marketing, email marketing, and print advertisements.
- Conduct market research to understand consumer behavior, industry trends, and competitor strategies.
- Oversee branding efforts, including product packaging, promotional materials, and company messaging.
- Collaborate with sales and culinary teams to analyze menu performance, identifying high-performing items to boost and underperforming items to phase out.
- Use data analytics and customer feedback to refine menu offerings and pricing strategies.
- Manage social media platforms, website content, and digital advertising efforts.
- Organize and participate in food expos, trade fairs, and promotional events.
- Monitor and analyze campaign performance metrics, adjusting strategies as needed.
- Develop partnerships with influencers, food bloggers, and key industry stakeholders.
- Manage the marketing budget and ensure cost-effective campaign execution.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 3-5 years of experience in marketing, preferably in the food industry.
- Strong understanding of digital marketing, branding, and market research.
- Excellent communication and leadership skills.
- Proficiency in social media management, content creation, and analytics tools.
- Experience in event planning and public relations is an advantage.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creativity, strategic thinking, and a passion for the food industry.
- Strong analytical skills with experience in menu performance evaluation and data-driven decision-making.
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