Marketing Executive/Specialist
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About the role
We are seeking a dynamic and motivated Marketing Executive to join our team on a contract basis. The ideal candidate will assist in managing marketing operations and executing our go-to-market plan. You will play a key role in supporting our marketing initiatives, conducting market research, and contributing to the development of new marketing strategies.
Key responsibilities
- Assist in the management of marketing operations and the execution of the go-to-market plan under the supervision of the Marketing Manager.
- Provide daily administrative support to the team, ensuring smooth operation of all marketing activities.
- Create briefs to the Creative & Web Team for the creation of marketing communications materials needed to support product and promotional launches/changes, customer communications materials to help achieve the desired business and communication outcomes in accordance to brand guidelines.
- Assist with the planning and execution of marketing events, ensuring all activities are aligned with the overall marketing strategy.
- Strategize and plan the social media calendar with Social Media Executive as part of Go-to-Market planning and execution.
- Contribute to the creation of mock‑ups, email campaigns, and social media content, ensuring consistency with brand guidelines.
- Create and design EDMs (Electronic Direct Mail) using tools like Mailchimp, and collaborate with the CVM team to execute recurring EDM campaigns.
- Support Campaign Manager in the execution of EDMs, SMS, Mobile App push notifications etc targeting existing customers.
- Assist in the customer segmentations as part of campaign executions, and necessary tracking of campaign effectiveness.
About you
- Tertiary education in Marketing, Communications, or a related field.
- 3+ years of experience in a marketing or marketing communications role.
- Ability to perform simple copywriting tasks to support marketing content development.
- Self-driven and able to work independently with minimal supervision.
- Good communication and presentation skills.
- Experience in creating EDMs and using tools like Mailchimp.
- Familiar with the use of Canva for the creation of artwork.
- Ability to manage multiple tasks and projects in a fast-paced environment.
- Proficiency in social media platforms and tools.
- Creative thinker with a passion for developing innovative marketing ideas.
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