Digital Marketing

Digital Marketing & SEO Growth Manager Full Time Employee

Job Summary

take ownership of the digital growth strategy, combining traditional SEO, AI Search Optimization (AIO), marketing automation

Job Description

About Us

Outsourced is a leading Philippines outsourcing company providing dedicated remote staff and offshore staffing services. We specialise in providing staff of the highest quality who will continue to exceed your expectations and provide benchmark offshore solutions to your business. With Outsourced you can scale your organisation quickly, easily and cost effectively with dedicated remote staff based in our modern offices in Manila.

About the Role

We are seeking a strategic, data-driven, and AI-savvy Digital Marketing & SEO Growth Manager to lead the digital growth of our client's online presence. This role will focus on increasing organic website traffic, growing social media audiences, optimizing content performance, and developing monetization opportunities across multiple digital platforms.

Working remotely, you will take ownership of the digital growth strategy, combining traditional SEO, AI Search Optimization (AIO), marketing automation, and social media strategy to expand brand visibility and audience engagement.

You will manage website content through a Showit template integrated with WordPress, create engaging visual assets using Canva, and collaborate closely with the in-house video editing team to turn existing footage into high-performing content across Instagram, TikTok, YouTube, Pinterest, and other platforms.

This role is ideal for a self-starter who thrives in a results-driven environment, works independently, and can translate data and creative ideas into measurable business growth.

Key Responsibilities

1. SEO, AI Search Optimization & Website Growth

• Conduct keyword research, competitor analysis, technical SEO audits, and on-page optimization to improve organic search rankings and website traffic.
• Optimize recipe blogs and lifestyle content for Google and AI-powered search platforms, including ChatGPT, Perplexity, and Gemini.
• Manage and publish website content using Showit and its integrated WordPress blogging backend, ensuring consistent layouts, functionality, and user experience.
• Implement SEO best practices, including internal linking, metadata optimization, structured data, and recipe schema markup.
• Monitor website performance, search rankings, and organic traffic using Google Analytics 4 (GA4), Google Search Console, and other SEO tools.
• Develop strategies to increase website traffic and maximize advertising revenue through effective content planning and optimization.

2. Social Media Growth & Video Content Strategy

• Develop and execute growth strategies for Instagram, TikTok, YouTube, Pinterest, and Facebook.
• Identify emerging content trends, audience interests, and platform algorithm changes to guide content strategy.
• Create data-driven video briefs, scripts, hooks, and creative direction for the in-house video editing team.
• Repurpose existing video footage into platform-specific content, including Reels, TikToks, YouTube Shorts, and long-form YouTube content.
• Optimize video titles, descriptions, captions, hashtags, thumbnails, and calls to action to improve reach, engagement, and traffic.
• Track audience growth and content performance, using insights to continuously refine strategies.

3. Pinterest Strategy & Graphic Design

• Design high-performing Pinterest pins, social media carousels, infographics, and promotional graphics using Canva.
• Develop Pinterest boards and optimize pins with relevant keywords, descriptions, and links to drive traffic to recipe blogs and website content.
• Maintain consistent branding, visual quality, and messaging across digital platforms.
• Use performance data to test and improve creative assets, formats, and publishing strategies.

4. Marketing Automation & Audience Development

• Build automated workflows that convert social media audiences into website visitors, email subscribers, and customers.
• Set up and optimize automation tools such as ManyChat, Zapier, and email marketing platforms.
• Develop email marketing campaigns, subscriber growth initiatives, and automated nurture sequences.
• Plan and execute lead-generation strategies to grow the email newsletter subscriber base.
• Create and optimize marketing funnels for digital products, including video classes, e-books, and signature sauces.

5. Digital Monetization & Growth Analytics

• Develop strategies to monetize website traffic through advertising networks and other revenue-generating opportunities.
• Suppor