Emerging Channels Development Lead

4 weeks ago

Makati City, National Capital Region, Philippines Merck Full time

Job Description

This role will have an impact in the lives of many adults by broadening access to vaccine preventable diseases, building multi stakeholder partnerships and developing people as opportunities are unlocked in the consumer and emerging channel space.

Scope of Responsibilities:

I. Channel Expansion
  • Identify and build opportunities in the emerging channel segment.
  • Map and collaborate with key stakeholders, understand their business model, eco-system and value proposition.
  • Build long-term, sustainable partnership with strategic accounts/ partners.
  • Develop overall strategies and execute business plans per account with key measures of success.
  • Conduct strategic planning sessions and business reviews with partners.
  • Stay updated on emerging technologies and industry trends. Capability in the effective digital consumer promotions driving activation in various channels is a plus.
II. Consumer Activation
  • Understand varying patient journey and align consumer activation strategies to unlock opportunities in the different emerging channels.
  • Focus on driving disease awareness and building the brand/s via omnichannel promotions.
  • Identify most effective and efficient medium combinations per channel e.g. online (social media) and offline (merchandising, in-clinic/branch advertising).
  • Design and execute consumer activation campaigns to accelerate vaccination uptake.
  • Provide business insights in defining and measuring KPIs on consumer promotions using social media and other platforms.
III. Data and Analytics
  • Makes meaning of internal and external information and data in relation to business channels in support of strategic approaches. Monitor the actual feasibility of potential business channel/s looking into commercial, operational and financial viability.
  • Keep track of platforms vs metrics.
  • Provide forecast business volume, value and business insights.
IV. Project Management
  • Lead project teams in developing and implementing channel programs.
  • Work with cross functional teams in planning, execution and evaluation of initiatives, including pilot projects.
V. Team Management
  • Lead and manage the Key Account Managers for emerging channels (may or may not include Consumer Activation Lead).
  • Recommend the right GTM and KPIs to accelerate realization of growth opportunities.
  • Monitor performance and provide coaching and guidance.

Job Qualifications:

  • Bachelor's or Master's degree in related disciplines e.g. Business Administration, Marketing.
  • More than 5 years experience in related industries; experience in the consumer industry is a plus.
  • At least 3 years of relevant experience in leading emerging channels, New Business Development and Consumer Activation.
  • Excellent interpersonal communication skills and proven ability to influence stakeholders.
  • Capability in the effective digital consumer promotions driving activation in various channels is a plus.
  • Business analytics and data driven.
  • Understands the value of consumer activation.
  • Strong leader and a team player.

Employee Status: Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements: Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date: 05/9/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

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