Digital Marketing Specialist

Remote, Philippines | 3 to 5 years of experience | Australian market

OutsourcedIn is looking for a Digital Marketing Specialist who enjoys building campaigns, understanding why people buy and getting the details right. You are comfortable inside an ad account, an online store and a CRM. You can take a brief and turn it into a campaign, spot where customers are dropping out and make practical changes that improve the result. You care about the words on the page as much as whether the tracking works. This role brings that work together across three Australian brands. There are online stores to improve, campaigns to run, commercial enquiries to generate and customers who could become regular buyers. With a transition from BigCommerce to Shopify and GoHighLevel being introduced, you will also help put important marketing systems into everyday use.

About Our Client

Our client operates three businesses across labelling products, office furniture and workplace supplies. Each has its own website, social media presence and advertising activity, serving a mix of consumers and business customers. The products are connected, but the buying decisions are different. Understanding those differences will be an important part of your work. Labels and consumables: A customer may be searching for an exact printer model, product code or label size. The opportunity is to help them find the correct product, place an order and return when they need more. Office furniture: A customer buying one chair needs useful product information and a straightforward purchase. A business furnishing an office may need quantities, delivery details and a quote before committing. Workplace supplies: A first order can develop into an ongoing business account.

The Role

You will implement the agreed marketing plan and personally deliver the work behind it. Your responsibilities will cover paid advertising, Shopify updates, product SEO, content, email campaigns, GoHighLevel workflows and performance reporting. We want someone who can follow direction accurately and use their judgement. When a campaign underperforms, you should be able to investigate likely causes, make changes within your authority and explain what happened. When an issue needs a commercial decision or specialist technical help, raise it clearly with enough information to move it forward. Priorities will be agreed across the three brands. You will be expected to keep work organised, use approved budgets and offers, and follow through from implementation to testing and review.

Key Responsibilities

Google Ads and Paid Customer Acquisition

Your paid campaigns will support both product purchases and qualified business enquiries. You will need to understand what the customer is trying to buy and whether the campaign makes commercial sense. Build, launch and optimise Google Search, Shopping and Performance Max campaigns around agreed products, customer groups and locations. Maintain clear campaign structures and separate reporting for each brand. Review search terms, negative keywords, bids, budgets, product performance and geographic results. Identify irrelevant traffic and adjust campaigns within the agreed spending limits. Match the search, advertisement and destination page. Someone looking for replacement labels should reach a relevant product or collection, with compatibility and purchase information easy to find. Investigate weak performance by checking the audience, search intent, offer, landing page, stock availability and delivery conditions. Make changes within your authority and record the problem, your reasoning and the result. Use available margin and sales information when recommending where to increase or reduce spend. Consider order value, delivery costs, returns and repeat purchase potential alongside advertising returns. Run relevant Meta campaigns and remarketing activity. Test audiences, messages and creative variations against a clear objective, and record what each test teaches you.

Product Feeds and Merchant Center

A product campaign depends on accurate product information. You will be expected to check the feed and the website together when something is wrong. Maintain product titles, descriptions, images, identifiers, prices and availability within the relevant feed setup. Check that advertised information matches the product page. Monitor disapprovals, warnings, missing attributes and other feed issues. Identify the source of recurring errors and complete corrections within your access. Review performance by product group and brand. Flag products that are consuming budget without worthwhile sales, as well as products that merit further testing. Check feeds after catalogue updates, promotions and migration changes. Raise stock, pricing or fulfilment issues before continuing to promote affected products.

Shopify Management and Migration Support

You will support the marketing side of t