Campaign Ad Ops Lead
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- Oversee end-to-end campaign implementation, trafficking, QA, monitoring, and optimization across digital advertising platforms, ensuring campaigns are launched accurately and delivered according to approved media plans and client requirements.
- Review and approve campaign setups, budgets, targeting, creatives, schedules, tracking, and other implementation requirements prior to launch.
- Monitor campaign delivery, pacing, and performance, ensuring issues are identified and addressed promptly.
- Lead the troubleshooting and resolution of complex campaign, tracking, delivery, billing, and platform-related issues, coordinating with platform partners and vendors when necessary.
- Provide technical guidance and recommendations to Media Planners and Ad Operations team members on campaign setup, optimization, tracking, and platform best practices.
- Lead, coach, and develop Ad Operations Executives and Senior Ad Operations Executives, ensuring consistent quality, accountability, and adherence to operational standards.
- Establish and maintain QA processes, checklists, SOPs, and governance standards to minimize implementation errors and improve campaign quality.
- Work closely with Media Planning, Account Management, Finance, and external partners to ensure smooth campaign execution and timely resolution of operational concerns.
- Maintain accurate campaign documentation, trackers, and operational reports, ensuring compliance with internal processes and requirements.
- Identify recurring operational issues and implement process improvements, automation, and knowledge-sharing initiatives to improve team efficiency and reduce errors.
- Stay updated on platform developments, new advertising products, technical requirements, and industry best practices, and translate relevant updates into team training or process improvements.
- Serve as the primary escalation point for Ad Operations-related concerns and provide timely recommendations and solutions to internal stakeholders.
Education
- Bachelor's degree in Marketing, Advertising, Communications, Information Technology, Business Management, or a related field.
Experience
- 5-8 years of hands-on experience in digital advertising operations, campaign trafficking, or media buying.
- Strong experience working in a media or advertising agency is highly preferred.
- Prior experience leading, mentoring, or supervising an Ad Operations or Media Buying team is preferred.
Technical Skills
Strong working knowledge of digital advertising platforms such as:
- Meta Ads Manager
- Google Ads
- TikTok Ads Manager
- LinkedIn Campaign Manager
- DV360 / other programmatic platforms
- Strong understanding of campaign setup, trafficking, pacing, optimization, and troubleshooting.
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