PR Director

1 week ago


Pasig, National Capital Region, Philippines Adgarlic, Inc. Full time

Hybrid - Pasig 3-5 Yrs Exp Bachelor Full-time

Job DescriptionGovernment Mandated Benefits

13th Month Pay

Insurance Health & Wellness

HMO

Description

We seek a visionary PR and Influencer Marketing Director to spearhead our department and elevate our agency's brand storytelling. This role demands a deep understanding of influencer marketing and a proven ability to leverage it to drive brand awareness, engagement, and positive media coverage. The ideal candidate will be responsible for developing and executing cutting-edge PR strategies that seamlessly integrate influencer collaborations and event planning.

  1. Develop and execute comprehensive PR and influencer marketing strategies.
  2. Identify, recruit, and cultivate relationships with key influencers and other third-party partners, aligned with campaign requirements.
  3. Develop PR and influencer marketing campaigns that generate significant ROI, including campaign planning, execution, and measurement.
  4. Manage third-party partnerships, including contract negotiations, campaign activation, and campaign performance tracking.
  5. Develop compelling influencer content that resonates with target audiences.
  6. Track and analyze PR and influencer campaign performance, providing insights and recommendations for optimization.
  7. Stay up to date with the latest PR and influencer marketing trends, platforms, and best practices.
  8. Lead and mentor a team of PR professionals, fostering a culture of innovation and excellence.
  9. Collaborate with multi-functional departments and partners to develop and activate seamless and effective campaigns.
  10. Acquire businesses to meet annual revenue KPIs.
Requirements
  1. Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  2. Minimum of 3 years of experience in public relations, with a strong focus on influencer marketing.
  3. Proven track record of successful PR and influencer campaign execution and measurable results.
  4. Deep understanding of social media platforms and PR & influencer marketing metrics.
  5. Excellent communication and interpersonal skills.
  6. Strong analytical and problem-solving abilities.
  7. Ability to work under pressure and meet deadlines.
  8. Bonus Points: Significant experience in event planning and execution; and knowledge of PR software and analytics tools.
Working Location

If the position requires you to work overseas, please be vigilant and beware of fraud.

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