Senior Media Buyer

High-Impact Campaigns and Conversion Funnels in Marketing and Advertising

Successful campaigns start with persuasive creative, reliable tracking, and funnels that convert interest into qualified leads. The Senior Media Buyer & Funnel Specialist connects these capabilities across marketing and advertising accounts. Pursue a long‑term international career with Emapta, combining permanent work-from-home flexibility, exposure to client strategy, and a top 1% experience that supports your expertise, professional growth, and career ambitions.

Snapshot

• Employment Type: Full-time
• Work Setup: Permanent Work From Home
• Shift: Day Shift, Weekends Off (subject to operational needs)
• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Permanent WFH arrangement
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit: https://emapta.com/training-calendar/)
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Mentorship and exposure to global leaders and teams
• Diverse and supportive work environment

Qualifications

• 5+ years of hands‑on Meta advertising experience
• Strong experience with HighLevel (GHL), including funnels, landing pages, and automations
• Strong written and verbal communication skills
• Proven ability to manage multiple client accounts simultaneously
• Strong understanding of lead‑generation marketing, offers, and conversion optimization
• Experience analyzing and improving landing page performance
• Strong copywriting skills and creative judgment
• Experience with tracking, Meta Pixel, and Conversions API
• Proficiency in using AI as part of daily workflows
• Resourceful, proactive, and able to solve problems independently
• Strong analytical skills and confidence in making data‑driven decisions
• Results‑oriented with strong accountability and independent decision‑making skills
• Adaptable and comfortable handling multiple responsibilities in a small company
• Detail‑oriented with the ability to identify tracking, funnel, and campaign issues

Highly Regarded

• Experience with local businesses, home services, or high‑ticket lead generation is strongly preferred

Responsibilities

Funnel Building & Automation

• Build landing pages, forms, funnels, and automations in HighLevel CRM
• Maintain, troubleshoot, and improve existing funnels and automations
• Conduct continuous A/B tests on landing pages and funnel elements to improve conversion rates

Meta Advertising

• Build, launch, and manage Meta ad campaigns directly in Ads Manager
• Refresh creative assets as needed
• Scale successful lead‑generation campaigns while maintaining lead quality and efficiency
• Set up and troubleshoot Meta Pixel, Conversions API, and conversion tracking
• Monitor account performance and proactively identify and implement improvements
• Analyze CPL, landing page conversion rates, lead quality, spend, and other performance metrics
• Diagnose lead quality issues and optimize for qualified leads, not just lower CPL
• Test ads, offers, audiences, creative assets, and landing pages to improve performance

Offers & Creative

• Develop offers, hooks, ad copy, video scripts, and creative concepts
• Create or direct image and video ad creative
• Test new creative concepts and formats continuously

Reporting, AI & Contractor Management

• Prepare clear, client‑ready performance reports and recommendations
• Use AI tools to improve analysis, copywriting, creative production, reporting, and workflows
• Review AI‑generated work for accuracy and quality rather than rely on it blindly
• Find and select freelancers or contractors as needed, brief them on the work, provide feedback, and quality‑control final deliverables
• Help solve miscellaneous marketing and technical challenges that arise in a growing agency

About the Client

Our client is a specialized marketing agency helping service businesses strengthen customer acquisition