Marketing Consultant

2 weeks ago

Cebu City, Central Visayas, Philippines CallTek Full time

Position Overview: We are seeking a highly motivated and experienced Marketing Consultant to join our team. The ideal candidate will possess a strong understanding of marketing strategies, consumer behavior, and market trends. As a Marketing Consultant, you will be responsible for developing and implementing effective marketing plans to enhance brand awareness, drive customer acquisition, and increase revenue. You will work closely with clients to identify their marketing needs and provide tailored solutions to meet their business objectives.

Key Responsibilities:

  • Conduct market research to identify target audiences, market trends, and competitive analysis.
  • Develop and execute comprehensive marketing strategies and campaigns across various channels (digital, print, social media, etc.).
  • Collaborate with clients to understand their business goals and marketing needs.
  • Create and manage marketing budgets, ensuring cost-effective allocation of resources.
  • Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
  • Develop engaging content for marketing materials, including brochures, presentations, websites, and social media posts.
  • Manage and optimize online advertising campaigns (Google Ads, social media ads, etc.).
  • Provide training and guidance to clients on marketing best practices and tools.
  • Stay up-to-date with the latest marketing trends, technologies, and industry developments.
  • Prepare and present detailed reports on campaign performance and ROI to clients and stakeholders.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Proven experience as a Marketing Consultant or in a similar role.
  • Strong understanding of marketing principles, strategies, and best practices.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM, social media marketing).
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative thinking and the ability to generate innovative marketing ideas.
  • Strong interpersonal skills and the ability to build and maintain client relationships.
  • Experience with market research and data analysis.
  • Proficiency in Microsoft Office Suite and marketing software (e.g., HubSpot, Marketo).
  • Certification in Google Ads, Analytics, or other relevant areas is a plus.

Preferred Skills:

  • Experience with content creation and copywriting.
  • Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.
  • Familiarity with CRM software and customer segmentation techniques.
  • Understanding of brand development and positioning.
  • Ability to work both independently and as part of a team.
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