Paid Search Specialist

WHO ARE WE?

Our vision is to transform human behaviour into actionable intelligence.SQREEM is a leading Cognitive AI company specializing in delivering Behavioral Intelligence, a transformative approach to understanding, mapping, and predicting human behavior.Using our proprietary Cognitive AI model, we process over 4 billion unrelated and unstructured data signals daily from the Open Web across 70+ countries. By decoding patterns, uncovering intent, and analyzing behaviors, we transform vast, complex datasets into actionable intelligence that businesses rely on to make smarter, more precise decisions.Our innovative technology powers ONE platform, our proprietary stack end-to-end platform, which enables organizations to turn complex behaviors into clear, data-driven insights. From understanding audience intent to curating highly refined segments, ONE bridges the gap between data and decision-making, empowering businesses to unlock meaningful engagement at scale.The result is the world’s largest library of privacy-first, non-PII, GDPR-compliant intent and demographic signals, including ID-free cohorts that meet the highest global privacy and security standards, such as HIPAA, COPPA, GDPR, and ISO-27001.To reach an under 18 audience, our platform, TotallyAwesome, is a contextual-first marketing solution that enhances ad effectiveness without using personal data and guarantees 100% brand safety. By combining human moderation, AI and psychological expertise, we deliver the right content to the right audience at the right time. Our multi-channel solutions reach over 600 million monthly users in APAC across apps, sites, YouTube, gaming, and influencers.

WHAT WILL YOU BE DOING?

How will YOU contribute to the Team? We are looking for a Paid Search Specialist to join our Digital Trading and Performance team and take ownership of the day-to-day management and optimisation of paid search campaigns across key digital advertising platforms.Reporting to the Performance Director, you will be responsible for executing paid search strategies, optimising campaign performance and delivering measurable results against client and business objectives. You will work closely with the Performance Director and wider Media, Analytics and Client Success teams to maximise campaign effectiveness.

Key Responsibilities

• Paid Search Campaign Management Execute paid search campaigns across platforms including Google Ads and Microsoft Advertising. Build and manage campaign structures, ad groups, keywords, match types, audiences, bids and budgets. Conduct keyword research and search-query analysis. Develop and implement negative keyword strategies. Create, test and optimise ad copy and creative assets. Monitor campaign performance and proactively identify issues and opportunities.
• Campaign Optimisation Optimise campaigns against KPIs including ROAS, CPA, CPC, CTR, conversion rate and revenue. Implement A/B testing across keywords, ad copy, bidding strategies, audiences and landing pages. Identify opportunities to improve campaign efficiency, scale performance and maximise return on investment. Manage campaign budgets and pacing in line with agreed objectives. Make data-driven optimisation recommendations to the Performance Director.
• Reporting & Analytics Analyse campaign performance and conversion data using Google Ads, GA4 and spreadsheet-based reporting tools. Prepare regular performance reports and highlight key trends, insights and optimisation opportunities. Support forecasting, budget planning and performance projections. Ensure campaign data and reporting are accurate and delivered within agreed timelines.
• Collaboration Work closely with the Performance Director to execute the paid search strategy and achieve performance targets. Collaborate with Media, Analytics and Client Success teams to deliver integrated campaigns. Share search insights and performance learnings with the wider team. Stay current with developments in search advertising platforms, bidding technologies, AI and industry best practices. Contribute to improving paid search processes, tools and ways of working.

Key Performance Indicators

• ROAS / ROI performance
• CPA / CPL efficiency
• Revenue and conversion growth
• CTR and conversion rate
• Budget pacing and utilisation
• Campaign optimisation and delivery
• Accuracy and timeliness of reporting
• Achievement of agreed campaign performance targets

WHO ARE WE LOOKING FOR? Skills & Experience

• 2–4+ years' experience in paid search, PPC or performance marketing.
• Strong hands-on expe