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Digital Marketing Specialist

1 month ago

Manila, National Capital Region, Philippines Hirebridge Full time

ABOUT TRIBUTE TECHNOLOGY:

At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities worldwide celebrate life and pay tribute to those we love. We are transforming the funeral experience through industry-leading technology that provides personalization for families, as well as efficiency and profitability for funeral homes and obituary hosting services. Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users. Tribute is a unique new model that brings the stability of B2B software PLUS the explosive growth and valuation of eCommerce. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, and Ukraine.

ABOUT YOU:

Are you an experienced, analytical, and result-oriented Digital Marketing Specialist looking to join our dynamic marketing team? You will focus on purchasing and optimizing media buy performance to meet strict Key Performance Indicator (KPI) goals. You will collaborate with an experienced global team in Metro Manila, USA, and Canada.

WHAT YOU'LL DO:

  1. Collaborate with marketing and other teams to develop digital marketing strategies that align with organizational goals and target audience preferences.
  2. Create, monitor, and manage Google ad accounts and make changes or suggest changes as necessary.
  3. Create, monitor, and manage Facebook ads using content created by the marketing team.
  4. Present ongoing reporting and analytics and provide guidance for program optimization.
  5. Conduct digital marketing audits and analyses to identify gaps and opportunities for improvement.
  6. Keep organized records of marketing metrics and results of past campaigns.
  7. Ensure consistency and accuracy of messaging across all channels and campaigns.
  8. Assist in cross-department initiatives involving digital tools and platforms.
  9. Work with the team to brainstorm new and innovative growth strategies.
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