Senior Copywriter

3 weeks ago


Taguig, National Capital Region, Philippines Propel Manila Full time

Direct message the job poster from Propel Manila

Talent Acquisition at Propel Manila and Elesi Studios

Position: Sr. Copywriter

Department: Creatives Department

Reporting Line: ACD/ CD / ECD

An ambitious, young talent with big dreams and amazing skills at saying interesting things and saying things interestingly. A wordsmith and a storyteller. Has a clever way with words. Versatile in different writing formats — from witty headlines to funny captions to heartwarming scripts to meaningful long copywriting. Thinks out of the box and can turn human truths into big ideas. Understands the production process. Passionate about creating ideas that matter. With big ambition, but little ego.

A Sr. Copywriter is a creator and a storyteller. It is his/her role to come up with write-ups, stories, scripts, captions, headlines, and taglines, all kinds of writing needed for the brief in line with the direction mandated by the ACD/CD. He/she must also be able to understand the brief and come up with fresh insights and innovative creative ideas/solutions to solve it, as well as be able to articulate and present them clearly to his/her ACD/CD. He/ She should be able to execute the ideas well, across all platforms and formats, using different forms of writing. Furthermore, he/she must be able to give sound recommendations on storytelling and copywriting during production. He/she must be able to see the ideas through from conceptualization all the way to post-production, and make sure the idea remains great and is executed well. Must follow directive from ACD/CD/ECD.

The Sr. Copywriter's strengths are on these fundamental aspects:

  • Creative Development & Execution Management
  • Business Development
  • Company Culture Fit & Culture Addition.

SR. COPYWRITER KEY RESPONSIBILITIES

Creative Development & Execution Management.

  • Creative Development – Contribute in the creative process from understanding the brief to insighting to ideation to crafting and execution, to presentation and defense to production.
  • Understanding the Brief – Understand the brief thoroughly, on a product and strategic level to be able to propose the best possible creative solution.
  • Insighting – Research on the brief, the target market, the landscape of the brand, interview people, look at data, look at trends, look at human behavior to come up with human truths that will inspire, answer or solve the brief.
  • Conceptualization - Based on the brief and the human truth, come up with a big idea that will connect the brand and the insight.
  • Craftsmanship and Execution – Create high standard high quality work for every brief, ensuring clarity and wit in all writing needed.
  • Technology & Innovation – Stay up to date on the latest tech and social platform executions.
  • Production - Ensure that the idea stays great from conceptualization to production.
  • Pre-production – Brief the director clearly on creative intent.
  • During Production – Provide enhancements/builds on storytelling details.
  • Post-production – Provide enhancements/builds on the copywriting and storytelling according to creative intent.
  • Selling of Ideas – Actively sell and present the idea to client and manage builds, work-around, and recommendations.

Business Development

  • In Driving Organic Growth – Actively support Creative Heads in the development of existing accounts.
  • In Contributing To New Business – Actively support pitches with Creative Heads.
  • In Leveraging on Agency Verticals – Leverage on varied Agency verticals in proposing work to clients.

Company Culture Fit & Addition

  • In Promoting Culture – Be an active participant and advocate of the team/agency's culture.

Key Skills and Requirements:

  • Problem Solving, Persistence & Belief in the power of the Big Idea.
  • Articulate to communicate clear thoughts and directions.
  • Strategic in identifying problems and solutions.

Technical Experiences:

  • Experienced professional (at least 3 years) with an impressive portfolio of creative work.
Seniority Level
  • Mid-Senior level
Employment Type
  • Full-time
Job Function
  • Art/Creative and Advertising
  • Industries: Advertising Services and Digital Accessibility Services
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