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Marketing Manager/ Project Manager

1 month ago

Mandaluyong City, National Capital Region, Philippines Madimack Philippines Full time

Job Overview:

Madimack is looking for a Product Marketing Manager to support the business in bringing products to market. This role will have a hard-line report to the Global Marketing Manager and a dotted-line report to the Global Product Manager, ensuring alignment between marketing strategies and product development.

The ideal candidate is a strategic thinker with a strong background in product marketing, particularly within consumer goods, trade tools, or white goods. This role requires a hands-on approach, working cross-functionally with product development, sales, and marketing teams to ensure successful product positioning, adoption, and performance in the market.

Key Responsibilities:

  • Go-to-Market Strategy – Develop and execute strategies for both new product launches and core product management.
  • Product Positioning & Messaging – Define value propositions, key USPs, and market fit to create compelling messaging and marketing materials.
  • Market & Competitive Research – Lead research initiatives to understand customer needs, industry trends, and competitive landscapes.
  • Channel & Sales Support – Collaborate with trade and retail partners to optimise product success through effective sales enablement tools.
  • Marketing Content & Execution – Work with creative, digital, and media teams to develop impactful product campaigns and ensure consistency across channels.
  • Product Presentations – Provide internal teams and partners with clear, structured product training and support.
  • Project & Budget Management – Oversee multiple concurrent projects, ensuring execution on time and within budget.
  • Performance Monitoring & Optimisation – Track product performance and market engagement, using data-driven insights to refine strategies
  • Process Innovation – Challenge conventional marketing processes and introduce new, innovative approaches to drive customer engagement.
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