WFH E-commerce Digital Marketing Specialist

Job Overview

Our client is a growing e-commerce brand looking for a hands-on E-commerce Digital Marketing Specialist to manage day-to-day digital marketing across advertising, creative content, Shopify performance, email marketing, campaign planning, and reporting. You will work closely with the business owners to execute strategies, particularly for major seasonal campaigns such as Black Friday and Christmas. The ideal candidate has solid practical e-commerce experience, strong digital marketing fundamentals, good communication skills, initiative, and a willingness to learn. You will actively monitor campaigns, analyze performance data, recommend next steps, and proactively keep the business owners informed.

Schedule

• Monday - Friday, 9:00 AM - 6:00 PM AEST (40 work hours per week)

Responsibilities

Meta Advertising

• Manage, launch, monitor, and optimize Facebook and Instagram campaigns through Meta Ads Manager.

• Track spend, conversions, revenue, ROAS, and audience/ad performance; identify underperforming campaigns and recommend improvements.

• Scale successful campaigns based on performance and agreed budgets.

• Conduct A/B testing of creatives, messaging, audiences, and campaign approaches, turning results into actionable recommendations.

• Proactively communicate campaign performance, developments, recommended actions, and relevant Meta updates to the business owners.

Google Ads

• Assist with managing and optimizing Google Ads campaigns, including campaign structure, targeting, keywords, ads, and budgets.

• Monitor spend, conversions, revenue, and other performance metrics to identify optimization opportunities.

• Coordinate Google and Meta advertising activity to support broader customer acquisition goals.

• Apply working knowledge of Google Ads Manager and continue developing expertise as needed.

Shopify & E-commerce Analytics

• Monitor Shopify sales, customer acquisition, website traffic, revenue, and advertising performance across the customer journey.

• Analyze the relationship between advertising activity, website traffic, conversions, and sales to identify growth opportunities.

• Monitor tracking and data flow between Shopify, Meta, and other marketing platforms, identifying gaps in tracking, attribution, and reporting.

• Review commercial performance, including revenue and advertising spend, and recommend conversion improvements.

• Use historical performance data to establish meaningful campaign benchmarks.

Creative Content & Advertising Assets

• Create and coordinate advertising creatives, static graphics, promotional assets, ad copy, headlines, and basic video content using Canva or similar tools.

• Develop and adapt creative concepts for different campaigns, audiences, and seasonal promotions while maintaining brand consistency.

• Continuously test new creative concepts based on campaign performance.

• Use AI tools where appropriate to improve productivity while ensuring content remains authentic, relevant, and brand-aligned.

Email Marketing

• Manage Klaviyo campaigns, including promotional emails, product launches, sales campaigns, seasonal promotions, and customer communications.

• Develop and maintain relevant email flows and schedules.

• Test subject lines, content, offers, and creative to improve email performance.

• Monitor email metrics and use performance data to improve future campaigns.

• Ensure email content remains consistent with the brand and does not rely excessively on generic or low-quality AI-generated content.

Campaign & Seasonal Planning

• Develop and maintain a digital marketing campaign calendar covering Black Friday, Christmas, end-of-year promotions, product launches, and other seasonal opportunities.

• Work with business owners to determine campaign priorities, offers, budgets, and timelines.

• Coordinate advertising, email, and creative assets to ensure campaigns are prepared ahead of major promotional periods.

• Proactively identify upcoming opportunities and campaign needs rather than waiting for assignments.

Website & Conversion Support

• Identify opportunities to improve the e-commerce website, customer journey, landing pages, and product pages from a marketing and conversion perspec