SEO Copywriter/Content Writer

4 days ago

Mandaluyong City, National Capital Region, Philippines Skyrocket Studios Global Full time
Responsibilities:
  • Copywriting
    • Create, edit, and refine high-quality articles using AI tools, ensuring originality, coherence, and human-like readability.
    • Optimize content for SEO, incorporating relevant keywords, meta descriptions, internal links, and readability improvements to enhance search performance.
    • Maintain brand consistency by aligning content with brand voice, messaging guidelines, and marketing objectives.
    • Adapt tone and style to cater to different target audience segments, ensuring relevance across various demographics and platforms.
    • Streamline content workflows by leveraging AI tools and best practices to improve efficiency while meeting deadlines without compromising quality.
    • Generate and refine at least 100 AI-assisted articles per month, with an average word count of 800-1,500 words, ensuring readability, originality, and SEO performance.
    • Ensure AI-generated articles meet high editorial standards in clarity, engagement, and SEO effectiveness.
    • Conduct keyword research to identify high-impact opportunities and integrate them naturally within content.
    • Optimize meta descriptions, tags, and internal/external linking structures for improved search rankings.
    • Use AI tools to generate content drafts, followed by human refinement to ensure coherence, brand consistency, and SEO best practices.
  • Creative Strategy and Content Development
    • Analyze and interpret client briefs to extract key objectives, ensuring clear, actionable next steps for content execution.
    • Facilitate seamless communication among stakeholders to align expectations and clarify creative direction.
    • Conduct in-depth research on industry trends, competitors, and audience preferences to inform content strategy.
    • Leverage data-driven insights to craft compelling narratives that drive engagement and conversions.
    • Ensure strategic alignment between copywriting efforts and approved marketing strategies for a cohesive brand message.
    • Maintain creative consistency across campaigns by collaborating closely with designers, marketers, and other team members.
  • Pitches and Presentations
    • Contribute to pitch presentations and brainstorming sessions by providing compelling copywriting insights, creative ideas, and strategic recommendations.
    • Assist in crafting persuasive presentation materials, ensuring clarity, storytelling impact, and alignment with client objectives.
    • Effectively communicate creative concepts to internal teams and clients, translating complex ideas into engaging and digestible narratives.
  • Industry Knowledge
    • Stay updated on market trends, advertising, digital marketing, creative, technology, and consulting industries.
    • Keep up with best practices related to creative operations and project management.
    • Stay informed about advancements in AI writing tools and their applications in content creation.
    • Attend training programs and workshops to enhance copywriting skills and knowledge of industry tools.
    • Share insights and best practices with the team for continuous improvement.
  • Regular Assignments
    • AI-generated and manually refined articles.
    • Storyboards.
    • Blog articles.
    • Blurbs.
    • Product descriptions.
    • Social media captions and in-art copy.
    • Print and digital ads.
    • Email newsletters.
    • Press releases.
    • Boilerplates.
    • Other copywriting needs as required.
Key Performance Indicators (KPIs):
  • Adherence to English grammar rules in all written content.
  • Proficiency in crafting conversational and culturally relevant Filipino copy (if applicable).
  • Effective use of wit, emojis, memes, and cultural references for audience engagement.
  • Ability to produce compelling headlines, slogans, and calls-to-action that drive action.
  • Consistency in maintaining brand voice and authenticity across various platforms.
  • Strong editing and proofreading skills to ensure error-free copy.
  • Effective incorporation of relevant keywords for SEO optimization.
  • Understanding customer journeys to create user-friendly and engaging content.
  • Efficient time and workflow management to meet project deadlines.
  • Resourcefulness in overcoming creative challenges during project execution.
  • Percentage of tasks and deliverables completed on time and within scope.
  • Strong collaboration skills and ability to contribute meaningfully in team discussions.
  • Enthusiasm for learning new skills and participating in internal or external training sessions.
Qualifications:
  • SEO & Keyword Strategy
    • Expertise in keyword research using tools like Google Keyword Planner, Ahrefs, or SEMrush.
    • Ability to identify high-value keywords and optimize AI-generated content accordingly.
    • Understanding of search intent and how to align content with it.
  • AI & Content Optimization
    • Experience using AI writing tools like ChatGPT, Jasper, or Copy.ai.
    • Ability to guide AI-generated content to meet brand voice and quality standards.
    • Strong editing and proofreading skills to refine AI-generated text for clarity and engagement.
    • Familiarity with AI prompts and refining AI outputs to maximize content effectiveness.
  • GPT & RAG (Retrieval-Augmented Generation)
    • Ability to create custom GPT models using Retrieval-Augmented Generation (RAG) techniques.
    • Experience integrating external knowledge bases into AI-generated content workflows.
    • Ability to fine-tune AI responses to align with SEO and content strategies.
  • Copywriting & Content Strategy
    • Knowledge of content structuring for readability and engagement (e.g., skimmable formatting, bullet points, subheadings).
    • Experience in writing for various formats, including blog posts, landing pages, and product descriptions.
  • Technical SEO & Analytics
    • Basic knowledge of HTML/CSS and how they affect SEO.
    • Familiarity with schema markup and structured data for content optimization.
    • Experience with Google Search Console, Google Analytics, and other SEO monitoring tools.
    • Ability to track, measure, and report on content performance, making data-driven improvements.
Requirements:
  • 1-2 years of relevant experience in SEO copywriting is preferred. However, fresh graduates or undergraduates with a strong portfolio are encouraged to apply.
  • Proficiency in Google Suite, especially Google Docs, for collaborative writing and editing.
  • Familiarity with project management tools like ClickUp for efficient task management and collaboration.
  • Experience using AI writing tools such as ChatGPT, Jasper, or Copy.ai for content generation.
  • Strong understanding of SEO principles, keyword research, and on-page optimization.
  • Ability to meet deadlines and deliver high-quality work on schedule.
  • Openness to constructive feedback and a proactive, collaborative mindset.
  • Experience in public relations (PR) writing, including press releases and media kits, is a plus.
  • Experience with Retrieval-Augmented Generation (RAG) and custom GPT models is a plus but not required.
  • Understanding of how AI models retrieve and refine data for content generation is beneficial.
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