Marketing Coordinator

About the role

The Marketing Coordinator will support the planning and execution of marketing activities across digital, social media, partnerships, promotions, and on-property initiatives. This is a hands‑on role suited for someone who enjoys creating content, coordinating campaigns, working with people, and turning ideas into measurable results.

Key responsibilities

Digital & Social Media

• Manage and maintain 88th Avenue Cebu’s social media presence across relevant platforms.
• Plan and maintain a monthly content calendar aligned with business priorities, promotions, and seasonal opportunities.
• Create, coordinate, and publish engaging content including photos, videos, reels, stories, promotions, guest experiences, and property features.
• Coordinate photo and video shoots and ensure the property, rooms, amenities, and guest experience are presented consistently.
• Monitor social media engagement, messages, comments, reviews, and online conversations.
• Identify relevant social media trends and opportunities that can increase awareness and engagement.
• Work with designers, photographers, videographers, and other creative partners when needed.

Marketing Campaigns & Promotions

• Assist in developing and executing campaigns to increase room bookings, occupancy, direct bookings, and brand awareness.
• Support seasonal campaigns, holiday promotions, long‑stay offers, corporate packages, staycation offers, and other hotel promotions.
• Coordinate marketing materials for online and offline campaigns.
• Ensure promotional offers are communicated accurately and consistently across appropriate channels.
• Track campaign performance and provide recommendations for improvement.

Partnerships & Local Marketing

• Identify and coordinate partnerships with local businesses, restaurants, cafés, lifestyle brands, travel companies, universities, offices, events, and tourism-related organizations.
• Develop opportunities for cross‑promotions and collaborations that can generate awareness and bookings.
• Assist in coordinating influencer, creator, media, and community partnerships.
• Help position 88th Avenue Cebu as a preferred accommodation option for both local and visiting guests.

Content & Brand Management

• Help maintain a consistent brand voice and visual identity across all marketing channels.
• Develop marketing copy for social media, website content, promotional materials, email campaigns, and other communications.
• Collect and organize guest stories, testimonials, photos, and user-generated content.
• Identify opportunities to showcase the unique features and guest experience of 88th Avenue Cebu.
• Ensure marketing materials accurately reflect the property's rooms, amenities, services, and positioning.

Online Presence & Reputation

• Assist in maintaining accurate and engaging property information across online channels.
• Monitor guest reviews and online reputation across relevant platforms.
• Coordinate with the operations/front office team to identify recurring guest feedback and opportunities to improve the guest experience.
• Support initiatives designed to increase positive reviews, guest engagement, and repeat stays.

Reporting & Coordination

• Track key marketing metrics such as social media engagement, inquiries, website traffic, campaign performance, and booking‑related results where available.
• Prepare regular marketing updates and reports for management.
• Coordinate with the reservations, front office, operations, and management teams to ensure marketing activities support current business priorities.
• Maintain an organized database of marketing assets, partnerships, contacts, campaigns, and promotional materials.

About you

• Bachelor's degree in Marketing, Communications, Hospitality Management, Business, or a related field
• 1–3 years of experience in marketing, hospitality, tourism, lifestyle, retail, or a related industry preferred
• Strong understanding of social media platforms and digital marketing
• Excellent written and verbal communication skills
• Strong organizational and coordination skills with good attention to detail
• Creative mindset with the ability to develop fresh content and campaign ideas
• Comfortable working in a fast‑paced, guest‑focused environment
• Proficient with tools such as Canva, Meta Business Suite, Google Workspace, and basic analytics/reporting tools
• Basic photography/video editing skills are a strong advantage
• Experience with hotel, restaurant, travel, or lifestyle brands is highly preferred

Monthly Salary: PHP16,