Marketing Technology Administrator

Contract Type: Full-time, Regular

Location: Mérida , Remote-work arrangement

Salary: 640,000 MXN (Annually, 13.5 salaries, gross amount)

Benefits: Enjoy flexible work arrangements and an appreciation for work/life balance, as well as support for professional development.

Reports to: Associate Vice President, Web and Digital Marketing , based in New York USA

Position Overview

Are you a life-long learner, curious about the world around you?

Are you passionate about inclusion and the profound impact of global learning?

Are you ready to bring your unique skills to a mission-driven organization?

If so, we would love to welcome you to our global community as a Marketing Technology Administrator

The Marketing Technology Administrator will own the day-to-day administration, maintenance, and health of our marketing technology stack. HubSpot is our primary platform and will be the center of gravity for this role— roughly half your time will be spent inside it. The rest will be spread across our CMS, analytics, Salesforce sync, and the API connections that tie our systems together.

A major early project will be building multi-touch attribution in HubSpot, mapping the full student journey from lead generation through enrollment so we can see which campaigns drive ROI and where prospects fall off along the way. That work will shape how the company measures marketing’s contribution to enrollment.

You’ll be the person who builds workflows, fixes forms, cleans CRM data, manages permissions, and keeps the systems talking to each other. Marketing leadership own strategy, roadmap, budget, and vendor selection, but because you’ll be closest to the platforms, we’ll expect your input on what’s working, what isn’t, and what we should consider next.

You’ll report to the AVP, Web and Digital Marketing—a technical leader with a background in web development, IT, and digital marketing. This is not a distant manager. They remain hands-on with the stack and will serve as both a thought partner and implementation partner. You’ll own day-to-day administration; the AVP will provide mutual backup, co-build complex initiatives like multi-touch attribution, and help unblock cross-functional issues.

You’ll be joining a growing marketing team and with you in place, we can fully support the new business growth initiatives across multiple departments.

The Institute for Study Abroad (IFSA) was founded in 1988 as a provider of study abroad programming for U.S. undergraduates. With student success in mind, the organization creates global learning environments designed to foster the development of critical perspectives, knowledge , and skills essential for students to thrive in the future. Offering more than 100 programs in 19 countries, we draw upon theory and evidence-based practice to create a variety of program models and flexible academic options in alignment with the needs of partners and students. Our commitments to inclusive excellence , intercultural agility , individualized learning , and enduring impact are present in every aspect of our programs. We are committed to building an inclusive and equitable organization , and we look for positive-minded, adaptable people from diverse communities and cultures to help us transform our sector and change the lives of the students we serve.

In This Position, Your Responsibilities Would Include

HubSpot Administration

• Manage roles, teams, and permission sets, including onboarding and offboarding, and own property creation, naming conventions, and field definitions.
• Maintain lifecycle stage definitions across the team.
• Build and tune lead scoring models with Marketing & Engagement department leadership.
• Build, test, and troubleshoot workflows, forms, progressive profiling, dependent fields, lists, and CTAs.
• Administer email templates, subscription types, send health, and list hygiene.
• Run deduplication, enrichment, bounce management, and lifecycle cleanup to the standards set with our data governance analyst.
• Build and maintain dashboards for marketing and executive stakeholders.
• Manage consent settings, subscription types, GDPR/CAN-SPAM compliance, and retention.
• Test every change in sandbox before production and document what changed and why.

Data Governance & Systems Integration

• Apply data standards, definitions, and quality controls across marketing systems in collaboration with our Data Governance Analyst.
• Document definitions, field mappings, and data lineage; keep them current as systems change.
• Monitor the HubSpot–Salesforce sync and resolve errors, mismatches, and mapping issues; partner with the Salesforce team on data flows.
• Flag data quality issues upstream, particularly from Salesforce, and work with the governance team and