Digital Branding

4 weeks ago

Manila, National Capital Region, Philippines Shopee Full time

About The Team

Digital Branding & Social Media - Senior Associate will play a pivotal role in elevating our branding campaigns and
our social media strategy and engagement. This role will play a key part in creating our digital strategy, lead the
development of social media campaigns, and drive brand affinity through storytelling, data-driven content strategies, and continuous performance optimization.

Job Description

  1. Lead the planning, development, and execution of digital branding and social media campaigns that align with business and marketing goals.
  2. Ensure consistent and compelling brand messaging across all digital touchpoints, while adapting the content to platform-specific needs.
  3. Build and grow an active online community through timely content and meaningful engagement.
  4. Collaborate with cross-functional teams to deliver unified and impactful campaign executions.
  5. Use data and audience insights to continuously refine content strategy and improve performance.

Requirements

  1. Bachelor's degree in Marketing, Communications, or a related field. A Master's degree is a plus.
  2. 7–10+ years of experience in social media, digital marketing, or brand strategy.
  3. Proven track record of developing and executing successful large-scale digital campaigns.
  4. Minimum of 2–3 years of agency or multi-brand experience preferred.
  5. Proven experience on multi-platform social strategies, brand storytelling, and audience engagement.
  6. Skilled in data-driven content, social listening, and large-scale community growth.
  7. Proficient in analytics tools to guide strategy and measure ROI.
  8. Experience managing budgets, agencies, and cross-functional teams.
  9. Strong communicator with proven ability to influence senior leaders and cross-functional teams.
  10. Strategic and creative thinker who turns insights into impactful content strategies.
  11. Thrives in fast-paced, high-growth settings with a focus on innovation and measurable impact.
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