Product Content Creator
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Job Description 2: Product Content Creator & Brand Presenter
Role Overview
This person becomes one of the public-facing voices of the product. The role combines Content Creation, UGC, Product Education, Video, Presenting, Webinars, and Community engagement. This is a highly hands-on position — the candidate should be comfortable getting on camera, creating content themselves, demonstrating software, and presenting to an audience.
Core Responsibilities
UGC & Content Creation
- Short- and long-form content across TikTok, Instagram, YouTube Shorts, LinkedIn and other channels: UGC-style videos, demos, hooks, testimonials, paid creatives and educational/social content
- Comfortable becoming a recognizable face of the product
Product Education
- Create product tutorials, 30–90 second feature walkthroughs, and onboarding videos
- Cover tips, best practices, use cases, and feature launches
- Explain features simply and stay close to product updates for accuracy
Webinars, Events & Community
- Host webinars, live product demos, and workshops
- Present with slides at community sessions and public events
- Engage users live and gather feedback
Candidate Requirements
Must-Have
- Very comfortable speaking on camera
- Strong spoken English
- Able to communicate naturally with a US audience
- Confident public speaker/presenter
- Able to create content without every sentence scripted
- Comfortable demonstrating software/products
- Basic video recording and editing skills
- Comfortable setting up camera, lighting and audio independently
- Full working-hours overlap with the client's time zone required
Strongly Preferred
- Experience in one or more of: UGC, SaaS content, product marketing, video content, social media, webinars, presenting, teaching, community building, product education, or paid ad creative. Experience creating content for a US audience is particularly valuable.
Performance Indicators
- Consistent UGC pipeline, steady ad creative supply, useful product tutorials, educational content, regular webinars/live sessions, stronger product understanding, higher brand engagement, and content that supports growth.
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