Senior Associate, Portfolio Management

4 weeks ago

Pasig, National Capital Region, Philippines RCBC Bankard Services Corporation Full time
Overview

Direct message the job poster from RCBC Bankard Services Corporation

Responsibilities
  • Implements campaigns and initiatives guided by the card life cycle framework (activation, utilization, line management, and anti-attrition) and market segmentation analytics, ensuring they are delivered on time and within budget, and positively impact key performance indicators related to portfolio management.
  • Drives card activation and utilization through targeted usage campaigns which include retail spend and borrow or loan offers tied to credit card
  • Creates value for the existing customer base with the use of competitor scans and market segmentation – analyzing customer spend behavior, demographic and risk profiles.
  • Coordinates with internal (Telesales, IT, Digital & Marketing Services, Analytics, Credit Policy, Finance etc.) and external stakeholders to ensure efficient and timely implementation of proposed/approved initiatives.
  • Deploys promotional materials such as but not limited to electronic direct mails and SMS, to targeted segments in order to generate promo awareness
Job Requirements
  • Must possess at least a Bachelor's / College Degree preferably of a business-related course
  • With at least 2 years work experience on various areas of Marketing such as Program Management, Product Development and Customer Relationship Marketing. Experience in credit card or any financial institution will be an added advantage
  • Efficient program and project management skills
  • Strong communication and negotiation skills (both oral and written)
  • Highly organized with attention to detail and strong problem-solving skills
  • Comfortable working both independently and in collaborative team environments

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