Trade Marketing Manager
4 weeks ago
The Trade Marketing Manager is responsible for planning and formulating, organizing, effectively implementing and controlling trade marketing programs at the Regional level and ensures that such programs contribute in generating and promoting sales opportunities in the region. Driving the alignment with Regional Operations Team and with Mang Inasal Brand Marketing to deliver effective sales generating promotions, merchandising executions, brand activations and store opening programs which are aligned with the Brand Key. The position further ensures compliance to all established marketing standards and policies at the Regional level.
Sales
- Sales Growth
- Products Sales Growth
- Systemwide / Regionwide Promotions Management
Merchandising Management
- Merchandising (in-store)
- Store Visibility
- Brand Awareness
Store Openings & Activations
- New Store Opening Marketing Programs
- Renovated Store Opening Marketing Programs
- RBU Brand Activations
Marketing Financials
- Ads & Promo Budget Management
- Opex Budget Management
- Promo Return of Investment (ROI)
People Management & Development
- Coaching & Training
- People Growth
- Values adherence of direct reports
JOB QUALIFICATIONS:
- Must be a graduate of Business Administration, Marketing or any related field.
- At least 5 years of experience in trade marketing preferably in a multinational consumer goods company or QSR.
- Willing to be assigned in Ortigas, Pasig (hybrid set-up with occasional field work)
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