product officer

6 days ago

Manila, National Capital Region, Philippines Bank of the Philippine Islands Full time

Join to apply for the PRODUCT OFFICER role at Bank of the Philippine Islands (BPI)

Develops and executes customer-centric marketing strategies and initiatives aimed at fostering strong and long-lasting relationships with customers. The ultimate goal is to enhance customer satisfaction, loyalty, and retention while driving business growth.

Responsibilities
  • Creates and implements CRM campaigns aligned with the organization's objectives and target customer segments. Identify key customer touchpoints and develop plans to optimize interactions and build customer loyalty.
  • Analyzes customer data and segmentation criteria to identify target customer groups. Utilize customer segmentation to tailor marketing campaigns and communication strategies, ensuring relevant and personalized messaging for different customer segments.
  • Utilizes data analytics tools and platforms to measure the effectiveness of CRM initiatives, track customer engagement metrics, and generate reports. Identify trends, opportunities, and areas for improvement, and make data-driven recommendations.
  • Works closely with internal teams, key Unibank stakeholders, and Core Retail Management Committee members, in developing and implementing communications that will directly support the business goals.
  • Focuses on reducing friction points, like lengthy documentation, unclear steps, or delays in approval. Improve convenience with features like online loan tracking, quick feedback, or personalized loan options.
Qualifications
  • Graduate of any 4-year Bachelor's/College Degree, preferably related to Marketing, Business Management, Advertising, Communication courses.
  • Must have at least 2 years background in Financial Services industry.
  • Must have 5 years experience in marketing, sales, or advertising/ media relations, or related functions.
  • Knowledge of consumer research methodologies, data collection, interpretation, and analysis, and familiarity with banking products, especially consumer loans.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development and Sales

Industries

Banking

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