Marketing Projects Manager

3 weeks ago


Manila, National Capital Region, Philippines Brunt Work Full time

This is a remote position.

Role: Marketing Projects Manager

Schedule: 9:00 am to 6:00 pm AEST (1-hour unpaid break)

About the Company:

We are a leading provider of nationally recognised short health and safety training courses dedicated to empowering individuals and organisations with essential skills and knowledge. Our core mission revolves around delivering accessible, high-quality training solutions that meet industry standards and government compliance requirements, thereby ensuring safer workplaces nationwide.

Job Description:

We are seeking a dynamic Marketing Projects Manager to lead strategic marketing initiatives, collaborating closely with the founder and CEO to execute data-driven projects aimed at enhancing conversion rates and overall business performance. This is a full-time position with opportunities to advance into a Head of Marketing role.

Key Responsibilities:

  • Campaign Development and Execution: Plan, manage, and execute marketing campaigns across digital, email, social media, and traditional channels to promote our course offerings.

  • Project Management: Coordinate project timelines, manage budgets, and allocate resources efficiently to ensure timely delivery of high-quality marketing initiatives.

  • Content Collaboration: Work closely with content creators to develop engaging promotional materials (brochures, videos, blogs) tailored specifically to our target audiences, including businesses, HR professionals, and safety officers.

  • Market Research: Conduct thorough analysis of industry trends, competitor activities, customer needs, and pricing strategies to inform effective marketing decisions.

  • Stakeholder Coordination: Act as the primary liaison between internal teams, instructors, sales representatives, and external vendors (designers, agencies) to align marketing efforts with overarching business objectives.

  • Performance Tracking and Reporting: Monitor campaign effectiveness and regularly report key performance indicators (KPIs) such as enrolment figures, website traffic, and lead generation using analytical dashboards (Power BI or similar tools).

  • Brand Consistency: Ensure marketing communications consistently reflect our commitment to professionalism, safety, and excellence.

  • Event Support: Assist with the coordination and promotion of webinars, workshops, or trade shows.

  • CRM Management: Oversee CRM system reviews, upgrades, and enhancements.

  • Funnel Optimisation: Collaborate with specialists to improve marketing funnels, including landing page and cart optimisation, A/B testing, and upsell/cross-sell initiatives.

  • Experimentation: Conduct systematic tests and experiments to continually enhance customer acquisition and retention strategies.


Requirements
  • Bachelor's degree in Marketing, Business, Communications, or related field.

  • Minimum of 3 years' experience in marketing or project management, preferably within education, training, or digital services sectors.

  • Proficiency in marketing and data analysis tools such as Google Analytics, ActiveCampaign, Klaviyo, Zapier, and social media schedulers.

  • Expert-level skills in Excel/Google Sheets for data analysis and reporting.

  • Demonstrated experience using AI models like ChatGPT to optimise marketing performance.

  • Excellent verbal and written communication skills, with proven ability to create compelling and persuasive content.

  • Highly organised with exceptional project management skills, able to manage multiple projects simultaneously and meet deadlines.

  • Comfortable working remotely, with ability to operate effectively within Australian Eastern Standard Time (AEST).



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