Email Marketing Coordinator

2 weeks ago

Pasig, National Capital Region, Philippines Goway Travel Full time

Email Marketing Coordinator

Job Type: Full Time

Location: Manila

Reporting to: Email Marketing & Automation Specialist

Goway Travel was founded in Toronto in 1970 by Bruce Hodge, a young Australian economist who moved to Canada to follow his dreams. From there, we have established ourselves as a global influence with offices in Toronto, Vancouver, Los Angeles, Sydney, and Manila. While the travel industry endured major challenges, our strong foundations allowed Goway to forge ahead. We continually innovated, invested in new technology, and challenged the status quo.

Still owned and operated by Bruce, with the support of his leadership board, our mission has always been to help our clients realize their travel dreams. Today, we are an industry-leading, global travel company with over 700 employees. Our team of experts utilizes cutting-edge technology to tailor-make 4 and 5-star travel experiences in over 100 countries around the world.

At Goway Travel, we're a group of dreamers and doers, inspired by our founder's incredible journey. If you're passionate about travel and innovation, we invite you to be a part of our exciting journey

The Role:

Our Marketing team is growing Join Goway and inspire people to go globetrotting during a transformative time in the world of travel. You'll join a passionate team of globetrotting marketers and work together to inspire people to discover far-flung destinations around the world. Working cooperatively with others on the Marketing team you'll focus on supporting our email marketing efforts.

Key Responsibilities:

Email Creation and Execution:

  • Work closely under the direction of the Email Marketing Specialist to support the execution of email marketing campaigns
  • Assist in the ongoing deployment of newsletters, campaigns, and adhoc emails

Analytics & Reporting:

  • Regularly monitor email performance
  • Generate reports on email campaign results and provide recommendations for improvement

Compliance and Best Practices:

  • Ensure adherence to email compliance standards, including CAN-SPAM
  • Maintain best practices for email design, deliverability, and accessibility
  • Stay updated on email marketing trends, tools, and best practices

Audience Segmentation:

  • Support the segmentation of email lists based on target audience profiles and behavior

Collaboration with Teams:

  • Work with the Design Team to create visually appealing emails
  • Coordinate with the Sales, Product, or Customer Experience Teams to ensure campaign alignment with company goals

Required Skills and Qualifications:

  • A minimum of 1 year experience working in email marketing
  • Experience with any email marketing tool (Mailchimp, HubSpot, Marketo, Salesforce Marketing Cloud etc.)
  • Familiarity with HTML/CSS, including understanding of email platform rendering differences and multi-device design
  • Proficiency in Microsoft Excel for analyzing campaign data and tracking performance metrics
  • High attention to detail when designing and executing campaigns to ensure that emails are error-free and effective
  • An ability to receive and action constructive feedback

Nice-to-have Skills and Qualifications:

  • Experience with Salesforce Marketing Cloud
  • Basic SQL knowledge
  • Certifications in Salesforce Marketing Cloud or other automation platforms

The Goway Advantage:

We're more than just a company—we're a team that values inclusivity, diversity, and innovation. We offer a competitive salary with added incentives, and we believe in taking care of our team with paid personal days, work-from-home days, and your birthday off. Plus, we provide RRSP employer matching and ongoing training to help you stay ahead in your industry. Our comprehensive health benefits package also ensures you're well-supported, and we offer opportunities for discounted worldwide travel

You'll also have the chance to grow within the company, working with diverse teams in different locations and building a rewarding career with us.

How to Apply:

If you want to be part of an innovative and results-oriented team and work alongside supportive and knowledgeable staff, we encourage you to apply to Goway today and help us deliver the world to the Globetrotters in our midst. Let's grow together. Click Apply Now today

Please note: Goway Travel will never reach out to you on WhatsApp to proactively recruit you for any kind of work. We will also never ask you to create an account or install an app during recruitment. If you receive a message of this nature, please disregard and block the sender, and report it to Goway.

*All candidates will be afforded equal opportunity through the recruiting process. Please be advised only those candidates selected for interviews will be contacted.

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