Assistant Brand Manager

4 days ago

Pasig, National Capital Region, Philippines Jollibee Group of Companies Full time

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The Assistant Brand Manager is responsible for assisting the Senior Brand Manager/Brand Manager in the overall management of the assigned product category and the achievement of its long and short-term sales and brand objectives.

S/he is responsible for assisting the Senior Brand Manager/Brand Manager in generating strategies and executing campaigns that grow market share and the brand's reputation, improve customer experience, and drive sales growth for the assigned category.

S/he works closely with the Senior Brand Manager/Brand Manager and other functions and agencies to develop and implement ideas for new product innovations, advertising, promotions, media, merchandising, PR, and digital campaigns. S/he assists the SBM/BM in monitoring the category product forecasts, initiatives, and media calendar.

Key Result Areas

  • Assist in driving sales and market share growth in the assigned product category.
  • Help create and sustain competitive advantage in key functional and emotional equities.
  • Launch new campaigns/new products/promotions.
  • Assist in driving accuracy and sufficiency of sales forecasts.
  • Promote and fulfill organization-related deliverables.

Key Activities

  • Assists in developing a strategic business plan for the assigned product category.
  • Assists in formulating long and short-term marketing plans for category/product towards the achievement of category/product sales objectives.
  • Assists in the development of marketing programs and projects to launch new products and tap potential market opportunities.
  • Helps in project coordination with the cross-functional Product Work Group to ensure smooth execution of product development, launch, and monitoring.
  • Helps in collaboration with Trade Marketing, Creative Agency, Media Agency, PR/Digital Agencies, Corporate Media, and Corporate Research in developing, executing, and monitoring integrated marketing campaigns.
  • Prepares the needed sales information for the monthly business reviews for the assigned category.
  • Ensures compliance with marketing policy, brand visual identity, and other brand-related mandatories.
  • Gathers reports on competitor pricing and product/service performance.
  • Coordinates with various suppliers, creative agencies, and the assigned Marketing Assistant for the team on the development and execution of marketing and promotional materials both for new and existing products to ensure completeness of materials and timeliness of launches.
  • Develops all required memos for campaign launches that are to be approved by the SBM/BM.

Job Specification:

Education: Business Administration, Marketing, or any related course with post-degree is preferred.

Experience: At least 2-3 years of experience in Brand Management, Marketing, or Advertising.

Working set-up: Amenable to work in a hybrid working set-up (2 days onsite, 3 days WFH).

Skills and Essential Traits:

  • People and Interpersonal Skills: Possesses a well-rounded, pleasant personality. Interrelates well with people of various backgrounds; likes to meet and deal with people.
  • Shows a high degree of self-confidence and maturity and projects a strong sense of leadership.

Technical:

  • Must have Business Orientation knowledge – will be highly involved in data gathering and research activities.
  • Must have Consumer Orientation knowledge – strategic and operational analysis of consumer; conducts research, focus group discussions, strategic thinking on consumer preference, demographics, market targets, and others.
  • Must be creative – can provide creative inputs on New Product Development, Product Management, Advertising, and Promotions.
  • Must be analytical and able to identify issues and can suggest alternative courses of action to the SBM/BM.
  • Must be a good multitasker – able to manage numerous tasks and projects simultaneously and effectively.
  • Must be proficient in MS Excel, Word, and PowerPoint.
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