Content Strategist

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We  are building The World's Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

We're on the lookout for a Creative Content Strategist who will fuel ShopBack's growth by creating ad creatives that convert. You'll be the bridge between our internal design teams, UGC creators, and performance marketers — ensuring a constant flow of engaging content across Google, Meta, TikTok, and beyond. Your mission: deliver high-performing creatives that win clicks, drive conversions, and scale campaigns.

Note: In this role, you\'ll need to work with US timezone to drive outcomes for the US market.

• Partner with in-house design and media production teams to brief and request static and video assets for paid campaigns
• Source, brief, and manage UGC creators and agencies to deliver daily fresh video content
• Translate campaign objectives into clear creative briefs that drive measurable outcomes
• Build and maintain a pipeline of performance-ready creatives across TikTok, Meta, Google, and other paid platforms
• Work with the Performance Marketing Manager to review creative performance (CTR, CVR, success rates) and iterate quickly
• Stay ahead of UGC and short-form content trends to keep our ads relevant and engaging

• 3–5 years of experience in content management or marketing
• Proven experience producing UGC-led video ads in partnership with creators or agencies
• Strong understanding of paid platforms (Google, Meta, TikTok) and what makes content convert
• Strong project management skills; comfortable managing multiple creative streams at once
• Data-driven with a keen eye for performance metrics (CTR, engagement, conversion)
• A team player who can collaborate across creative, external partners, and performance teams
• Demonstrated use of AI tools (e.g. ChatGPT) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference