ABM and Outbound Marketing Specialist

ABM and Outbound Marketing Specialist (WFH) | ZR_1383_JOB

• Great careers start with great people — and at PeoplePartners, people come first .
• We’re a Great Place to Work® certified company connecting talented professionals with exciting opportunities and global businesses. Here, you’ll get more than a role: you’ll gain international exposure, meaningful learning opportunities, and room to grow your career while being part of a vibrant, supportive culture.
• We believe great work happens when people feel trusted, valued, and connected. If you’re ready to make an impact, sharpen your skills, and grow with a team that takes great work seriously — without taking itself too seriously — you’ll feel right at home.

Role Overview

• Great outbound isn’t about turning up the volume. It’s about turning up the relevance.
• As our ABM and Outbound Marketing Specialist , you’ll own targeted B2B outbound and Account-Based Marketing (ABM) campaigns designed to identify high-fit accounts, reach the right decision-makers, and turn meaningful digital conversations into genuine Sales opportunities.
• You’ll take agreed ICPs, industries, markets, personas, and named accounts and translate them into focused outbound strategies across email and LinkedIn . From account research and segmentation to personalized outreach, sequences, automation, and campaign optimization, you’ll have genuine ownership of how the outbound motion performs.
• This is a hands-on role for someone with strong commercial and prospecting judgment. You’ll be trusted to analyze what’s working, investigate what isn’t, and make evidence-based decisions to improve results.
• And no, this isn’t a cold-calling role. Phone and SMS outreach sit with Sales. Your focus is digital outbound.

Key Responsibilities

• Develop and execute B2B outbound and ABM strategies based on agreed ICPs, industries, markets, personas, and named accounts.
• Research, segment, prioritize, and engage high-fit accounts and decision-makers.
• Manage email outreach and LinkedIn social selling, including personalized outreach and follow-ups.
• Progress digital conversations through qualification and nurture toward appointments or qualified Sales handoffs.
• Build and optimize outbound sequences, workflows, automations, and campaign plays.
• Use AI for prospect research, personalization, campaign development, analysis, and workflow design.
• Apply human judgment to ensure accuracy, relevance, and commercial quality when using AI.
• Analyze campaign performance and identify opportunities for improvement.
• Test and refine targeting, messaging, sequencing, and follow-up strategies.
• Use prospect responses, objections, buying signals, Sales feedback, and downstream outcomes to improve campaigns.
• Maintain accurate prospect, engagement, booking, handoff, and campaign records.
• Manage outbound inboxes, replies, lead lifecycle activity, and CRM hygiene.
• Monitor email deliverability fundamentals and sender health.
• Escalate technical deliverability issues when required.
• Collaborate with Sales to improve lead quality, handoffs, and downstream outcomes.
• Track appointments, qualified handoffs, pipeline activity, and commercial impact.

Requirements

Required Qualifications

• 5+ years of relevant experience.
• Hands-on experience owning B2B outbound and Account-Based Marketing (ABM) campaigns.
• Experience building or executing B2B outbound and ABM campaigns that produced measurable business results.
• Experience progressing B2B prospects through email and LinkedIn social selling.
• Strong B2B outreach and personalised messaging skills.
• Experience researching, segmenting, and prioritising target accounts and decision-makers.
• Experience building and optimising outbound sequences, workflows, or automations.
• Ability to analyse campaign data and buyer behaviour to improve underperforming campaigns.
• Experience managing lead lifecycles, CRM hygiene, and Sales handoffs.
• Working knowledge of email deliverability and sender-health fundamentals.
• Practical experience using AI for research, personalisation, campaign development, analysis, or workflow improvement.
• Strong commercial and prospecting judgment.
• Ability to work independently, manage priorities, and remain accountable for campaign outcomes.

Preferred Qualifications

• Experience using Apollo for prospecting, segmentation, sequences, workflows, automations, outbound plays, and campaign optimisation.
• Experience with comparable outbound platforms such as Outreach, Salesloft, HubSpot Sequences, Lemlist, or I