Head of Marketing Communications

4 days ago

Manila, National Capital Region, Philippines TransUnion Information Solutions Inc. Full time

At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.

Come be a part of our team – you'll work with great people, pioneering products and cutting-edge technology.

We are seeking a passionate, innovative and experienced marketing professional to improve our company's marketing strategies and competitiveness in the Philippines. As a marketing lead, your role is to lead, shape and execute the Marketing Strategy for the Philippines which will include KPI setting (in line with regional and global expectations), overall management of the Marketing P&L, and reporting of success against targets. The role is responsible for end-to-end marketing, including planning and execution of marketing programs and external customer communications within the market, supporting sales initiatives with programs that grow the business and strengthen TransUnion's leading proposition in the market.

As a member of the management committee team of TransUnion Philippines, you will work alongside dynamic cross-functional teams to support business growth within the Philippine market. The ideal candidate will have strong marketing expertise, business acumen, and people skills, and will be responsible for setting and executing strategic marketing plans. You must be strategic with proven experience in effectively creating marketing campaigns using omni channels. The ability to collaborate in both a regional and company-wide matrix is a must, as is a proven track record in performance-driven marketing.

With extensive experience in a global work culture; a Global Marketing Agency / Financial Services / Fintech / IT Company. Experienced in both B2B and consumer marketing is required, preferably in financial services. A professional history of close collaboration with sales, product and executive leadership must be demonstrated.

Job Description:

  1. Bachelor's degree in Business Administration, Marketing, Finance, Economics, or related fields
  2. Experience working in global work culture preferably from a global marketing agency or international FinTech/IT Companies.
  3. Minimum 12 years of work experience in B2B and consumer marketing and communications across all channels
  4. Ability to build strong relationships and communicate effectively across stakeholder groups, internally and externally
  5. Proven ability to influence across functional teams at the regional level
  6. Able to work in a fast-paced and intensive work environment with international stakeholders in different time zones
  7. Good command of both written and spoken English and Filipino
  8. Competent in leading a young team and building team capabilities

Additional Details:

  1. Work in partnership with internal stakeholders in the Philippines and across the globe to establish and execute marketing programs that support business growth. Envision opportunities and set goals that are consistent with TransUnion's objectives and measure success.
  2. Lead all marketing matters with strong expertise in various facets of marketing, covering branding, product marketing, sales enablement support, customer engagement events, and managing consumer-facing TransUnion channels including website and social channels.
  3. Share expertise and best practices for marketing communications. Work involves decision-making and review of actions through goal attainment. Establish and monitor marketing standards in compliance with company policy, procedures, and guidelines. Recognized by regional and international associates and business units for marketing subject matter expertise.
  4. Develop methodology for marketing communications analytics including measuring response, business impact as well as overall and project-specific ROI.
  5. Plan annual and quarterly budget requirements for projects. Accountable for committed and available budget and monitors actual expenses according to projections. Continually monitor and ensure that the most cost-effective resources and best practices are used to maximize the return on investment.
  6. Use your deep understanding of the marketplace to help leadership define where we should be expanding/entering for the first time and where TU's vast product set can create economic and business impact for the company.
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