Marketing Transformation Consultant

2 days ago

Taguig, Metro Manila, Philippines Bravissimo Resourcing Inc. Full-time

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Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
Experience working on developing business case for campaign strategies, technology solutions
Ability to conduct fit gap analysis and map platform capabilities to business requirements
Collaborate with clients to understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
Well versed with end-to-end marketing processes and campaign life cycle.
Identifying marketing process improvement opportunities and make recommendations.
Monitoring trends, analyzing data, to optimize marketing campaigns.
Strong people management skills: ability to manage stakeholders (client and internal) and projects.

Overall experience of 4+ years in designing / managing marketing campaigns with at least 3+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.